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hej

Brand Design Studio
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SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.      
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we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram |  behance | kimsunghoon.co.kr | 
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about hej

kim sunghoon ︎︎︎

Brand Design 
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Leaflet) 
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Poster)
 - LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
 - LAPENTHILL (Application 1)
 - LAPENTHILL
 - LUXIA Brand Book
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
 - LUXIA (Brand Movie)
- LUXIA
- hej
 - MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY 
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding
- THE A.TION Branding
- ETERNO CHEONGDAM Brand Book 
 - ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double)
- ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
 - K ONE Branding
- korecipe Branding (Package) 
- korecipe Branding
 - ETERNO CHEONGDAM Billboard_B
- ETERNO CHEONGDAMBillboard_A
- WEMADE shift Mask & Strap set
- buddyBUDDY
- hej Goods 
- SHIFT (WEMADE Brand Extension) 
- WEMADE, SHIFT Mask Kit
- Junglim Architecture Branding
- wecampaign Branding 
- Birthday of Hangeul
Book Design
- Anselm Kiefer: HERBST(Exhibition Book)
- Lee Jeong-gi, a pilgrim who follows the sound 
- Korean Photography Inside Out, 1929-1982
- Korean Photography Inside Out, 1929-1982
- MUSEUM HANMI SAMCHEONG
 - 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Exhibition of 100 Years of Democracy in Korea
- Gwangju Design Biennale 2019

Poster Design
- Anselm Kiefer: HERBST(Exhibition Poster)
- Korean Photography Inside Out, 1929-1982
 - 576th Birthday of Hangeul
- Happy New Year 2022
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- Stardust, Black & White 
- 574th Birthday of Hangeul
- Happy New Year 2020
- Currency War
- Exhibition of 100 Years of Democracy in Korea
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- 573th Birthday of Hangeul
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- Happy New Year 2019
- 572th Birthday of Hangeul
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- 570th Birthday of Hangeul

Graphic Design
- 2022 Calendar_hej
 - 2020 Kakao’s Commitment and Responsibility
- KCC Brochure
- Beautiful Building in the City 2020 Calendar 
- Vamos Eco Bag
Space & Signage Design
- Anselm Kiefer: HERBST(Exhibition Design)
- ETERNO CHEONGDAM Sign System ​(Signage)
- Exhibition of 100 Years of Democracy in Korea

hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr | 
/
about hej
kim sunghoon ︎︎︎
hej
Branding (Brand Renewal)
2022

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- BRONZE, ADC Awards 2022, Brand Identity category (2022)

Brand Design Studio hej의 브랜드 리뉴얼을 진행하였습니다.
Brand Design Studio hej는 타이포그래피를 기반으로 한 브랜드와 그래픽 디자인을 진행하고 있습니다. 그래픽 디자인을 시작으로 이미지, 디지털 등 다양한 비주얼 언어를 소통의 수단으로 활용하는 데 관심을 갖고 브랜드 탄생부터 확장까지 고객의 여정을 위한 방법론을 고민하며 브랜드 경험 디자인을 진행하고 있습니다. 그 외에도 그래픽 디자인, 편집 디자인, 전시 디자인, 정보 디자인, 사인 디자인, 브랜드 디자인 등 다양한 분야에서 디자인의 경계를 넘어 폭넓은 업무를 시도하고 진행하고 있습니다.

We have carried out brand renewal of Brand Design Studio hej.
Brand Design Studio hej is working on graphic design with a brand based on typography. Starting with graphic design, we are interested in using various visual languages such as images and digital as a means of communication and are working on brand experience design by considering methodologies for customers’ journey from brand birth to expansion. In addition, we are attempting and conducting a wide range of tasks beyond the boundaries of design in various fields, including graphic design, editing design, exhibition design, information design, signage design, and brand design.