| We are working on graphic design based on typography. And we are interested in using various visual languages as a means of communication. We produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기를 만들어냅니다.
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. From the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design.
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience
| hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
about hej
kim sunghoon ︎︎︎
2025
- ETERNO (Brand Book) - happy new year 2025
2024
- MEMORY(Book)
- ETERNO (Brand Fonts)
- ETERNO (Architectural philosophy)
- ETERNO (Brand Philosophy)
- ETERNO (Brand Identity)
- 578th Birthday of Hangeul (Poster)
- Markus Lüpertz: Sins, Myths and Other Questions (Exhibition Book) - Markus Lüpertz: Sins, Myths and Other Questions (Exhibition Leaflet)
- LEIKO IKEMURA: Light on the Horizon (Exhibition Book)
- LEIKO IKEMURA: Light on the Horizon (Exhibition Poster)
-ETERNO CHEONGDAM Sign System (Signage)
2023- 577th Birthday of Hangeul (Poster) - Anselm Kiefer: HERBST(Exhibition Poster)
- Anselm Kiefer: HERBST(Exhibition Book)
- Anselm Kiefer: HERBST(Exhibition Design)
- Lee Jeong-gi, a pilgrim who follows the sound (Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
2022
- Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
- MUSEUM HANMI SAMCHEONG (Book)
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic) - A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL (Branding)
- 576th Birthday of Hangeul (Poster)
- LUXIA (Brand Book)
- Honey SaSha (Brand Movie)
- Honey SaSha (Branding) - LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie) - LUXIA (Branding)
- hej (Branding)
2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book)
- 87MM ILSANG FONT FAMILY (Font Movie)
- 87MM ILSANG FONT FAMILY (Font)
- THE A.TION (Application)
- THE A.TION (Branding)
- Happy New Year 2022 (Poster)
- 2022 hej (Calendar)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Customize Book_Double)- ETERNO CHEONGDAM (Brand Customize Book_Single)
- ETERNO CHEONGDAM (Brand Application)
- K ONE (Branding) - korecipe (Package)
- korecipe (Branding)
- 2020 Kakao’s Commitment and Responsibility (Report)
- KCC (Brochure)
- ETERNO CHEONGDAM (Billboard_B)
- ETERNO CHEONGDAM (Billboard_A)
- WEMADE shift (Mask & Strap set)
- buddyBUDDY (Branding) - hej (Goods)
Before 2021
- Stardust, Black & White (Poster)
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT (Mask Kit)
- 574th Birthday of Hangeul (Poster)
- Dokkaebi (Book)
- BIG-GAME: EVERYDAY OBJECTS (Book)
- Kang Yoon Sung, Graphic Design Story (Book)
- Beautiful Building in the City 2020 (Calendar)
- Vamos (Eco Bag)
- Happy New Year 2020 (Poster)
- Currency War (Poster)- Exhibition of 100 Years of Democracy in Korea (Book)
- Exhibition of 100 Years of Democracy in Korea (Exhibition Design)
- Exhibition of 100 Years of Democracy in Korea (Poster)
- March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
- 573th Birthday of Hangeul (Poster)
- Gwangju Design Biennale 2019 (Book)
- Junglim Architecture (Branding) - Bauhaus Dessau, 100 Years of Bauhaus (Poster)
- March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
- Happy New Year 2019 (Poster)
- 572th Birthday of Hangeul (Poster)
- wecampaign (Branding)
- Hangeul, 14 Consonant Letter (Poster)
- 571st Birthday of Hangeul (Poster)
- 570th Birthday of Hangeul (Poster)
- Birthday of Hangeul (Branding)
hej
Brand Design (Brand Renewal) / Branding
2022
***
- BRONZE, ADC Awards 2022, Brand Identity category (2022)
-
Brand Design Studio hej의 브랜드 리뉴얼을 진행하였습니다.
Brand Design Studio hej는 타이포그래피를 기반으로 한 브랜드와 그래픽 디자인을 진행하고 있습니다. 그래픽 디자인을 시작으로 이미지, 디지털 등 다양한 비주얼 언어를 소통의 수단으로 활용하는 데 관심을 갖고 브랜드 탄생부터 확장까지 고객의 여정을 위한 방법론을 고민하며 브랜드 경험 디자인을 진행하고 있습니다. 그 외에도 그래픽 디자인, 편집 디자인, 전시 디자인, 정보 디자인, 사인 디자인, 브랜드 디자인 등 다양한 분야에서 디자인의 경계를 넘어 폭넓은 업무를 시도하고 진행하고 있습니다.
-
We have carried out brand renewal of Brand Design Studio hej.
Brand Design Studio hej is working on graphic design with a brand based on typography. Starting with graphic design, we are interested in using various visual languages such as images and digital as a means of communication and are working on brand experience design by considering methodologies for customers’ journey from brand birth to expansion. In addition, we are attempting and conducting a wide range of tasks beyond the boundaries of design in various fields, including graphic design, editing design, exhibition design, information design, signage design, and brand design.
2022
***
- BRONZE, ADC Awards 2022, Brand Identity category (2022)
-
Brand Design Studio hej의 브랜드 리뉴얼을 진행하였습니다.
Brand Design Studio hej는 타이포그래피를 기반으로 한 브랜드와 그래픽 디자인을 진행하고 있습니다. 그래픽 디자인을 시작으로 이미지, 디지털 등 다양한 비주얼 언어를 소통의 수단으로 활용하는 데 관심을 갖고 브랜드 탄생부터 확장까지 고객의 여정을 위한 방법론을 고민하며 브랜드 경험 디자인을 진행하고 있습니다. 그 외에도 그래픽 디자인, 편집 디자인, 전시 디자인, 정보 디자인, 사인 디자인, 브랜드 디자인 등 다양한 분야에서 디자인의 경계를 넘어 폭넓은 업무를 시도하고 진행하고 있습니다.
-
We have carried out brand renewal of Brand Design Studio hej.
Brand Design Studio hej is working on graphic design with a brand based on typography. Starting with graphic design, we are interested in using various visual languages such as images and digital as a means of communication and are working on brand experience design by considering methodologies for customers’ journey from brand birth to expansion. In addition, we are attempting and conducting a wide range of tasks beyond the boundaries of design in various fields, including graphic design, editing design, exhibition design, information design, signage design, and brand design.