︎
Brand Design
Studio
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| We are working on graphic design based on typography. And we are interested in using various visual languages as a means of communication. We produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기를 만들어냅니다. 
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. From the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design.
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram |  behance | kimsunghoon.co.kr | 
/
about hej

kim sunghoon ︎︎︎

2024 - ETERNO (Brand Fonts)
- ETERNO (Architectural philosophy)
- ETERNO (Brand Philosophy)
- ETERNO (Brand Identity)
- 578th Birthday of Hangeul (Poster)
- Markus  Lüpertz: Sins, Myths and Other Questions (Exhibition Book)
- Markus  Lüpertz: Sins, Myths and Other Questions (Exhibition Leaflet)
- LEIKO IKEMURA: Light on the Horizon (Exhibition Book)
- LEIKO IKEMURA: Light on the Horizon (Exhibition Poster)
-ETERNO CHEONGDAM Sign System ​(Signage)
2023
- 577th Birthday of Hangeul (Poster) - Anselm Kiefer: HERBST(Exhibition Poster)- Anselm Kiefer: HERBST(Exhibition Book)- Anselm Kiefer: HERBST(Exhibition Design) - Lee Jeong-gi, a pilgrim who follows the sound (Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
 - Korean Photography Inside Out, 1929-1982 (Photo Book)

2022
- Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
- MUSEUM HANMI SAMCHEONG (Book)
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
 - A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL (Branding) 
- 576th Birthday of Hangeul (Poster) 
- LUXIA (Brand Book)
- Honey SaSha (Brand Movie)
- Honey SaSha (Branding)
 - LUXIA (Billboard)
 - LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
 - LUXIA (Branding)
 - hej (Branding)
2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book) 
- 87MM ILSANG FONT FAMILY (Font Movie)
- 87MM ILSANG FONT FAMILY (Font)
- THE A.TION (Application)
- THE A.TION (Branding) 
- Happy New Year 2022 (Poster) 
- 2022 hej (Calendar)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster) 
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Customize Book_Double)
- ETERNO CHEONGDAM (Brand Customize Book_Single)
- ETERNO CHEONGDAM (Brand Application) 
- K ONE (Branding)
 - korecipe (Package)
- korecipe (Branding) 
- 2020 Kakao’s Commitment and Responsibility (Report) 
- KCC (Brochure)
- ETERNO CHEONGDAM (Billboard_B)
- ETERNO CHEONGDAM (Billboard_A)
- WEMADE shift (Mask & Strap set) 
- buddyBUDDY (Branding) 
 - hej (Goods)   
Before 2021
- Stardust, Black & White (Poster)
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT (Mask Kit) 
- 574th Birthday of Hangeul (Poster) 
- Dokkaebi (Book) 
- BIG-GAME: EVERYDAY OBJECTS (Book)
- Kang Yoon Sung, Graphic Design Story (Book) 
- Beautiful Building in the City 2020 (Calendar)
- Vamos (Eco Bag) 
- Happy New Year 2020 (Poster)
- Currency War (Poster)
- Exhibition of 100 Years of Democracy in Korea (Book)
- Exhibition of 100 Years of Democracy in Korea (Exhibition Design)
 - Exhibition of 100 Years of Democracy in Korea (Poster)
 - March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
- 573th Birthday of Hangeul (Poster)
- Gwangju Design Biennale 2019 (Book) 
- Junglim Architecture (Branding) 
- Bauhaus Dessau, 100 Years of Bauhaus (Poster)
- March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
- Happy New Year 2019 (Poster)
- 572th Birthday of Hangeul (Poster) 
- wecampaign (Branding) 
- Hangeul, 14 Consonant Letter (Poster)
- 571st Birthday of Hangeul (Poster)
- 570th Birthday of Hangeul (Poster) 
- Birthday of Hangeul (Branding)

hej

Brand Design
Studio
/
| we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기 만들어냅니다.
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. from the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design. 
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr | 
/
about hej
kim sunghoon ︎︎︎


Markus Lüpertz: Sins, Myths and Other Questions


Exhibition Book / Exhibition
2024

***
- SILVER, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2024)

210 x 280 mm
176 page
Offset Print

Client: HEREDIUM

Creative Director: Kim Sunghoon
Design: Kim Sunghoon

독일 현대 미술의 거장 마르쿠스 뤼페르츠(Markus Lüpertz)의 한국 첫 미술관 개인전 <죄와 신화, 그리고 다른 질문들>의 전시 도록과, 리플릿 디자인을 진행했습니다.
작가의 철학에서 비롯된 형상들이 추상과 구상 사이를 오가며 표현되는 탐구의 흔적을 발견할 수 있습니다. 또한 그의 작품에 나타나는 비개체적인 형상과 그 안에 담긴 ‘작품의 목소리'가 자아내는 미묘한 울림을 경험하는 시간이 될 것입니다.

We designed the exhibition catalogue and leaflet for Markus Lüpertz’s first solo exhibition in Korea, Sins, Myths and Other Questions. You will find traces of the artist’s philosophical explorations in his figures, which oscillate between the abstract and the figurative. You will also experience the subtle resonance of the impersonal figures in his works and the ‘voice of the work’ within them.