| We are working on graphic design based on typography. And we are interested in using various visual languages as a means of communication. We produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기를 만들어냅니다.
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. From the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design.
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience
| hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
about hej
kim sunghoon ︎︎︎
2025
︎ETERNO APGUJEONG (Brochure)
︎ETERNO APGUJEONG (Super Graphic)
︎Honey SaSha (Branding)
︎ETERNO (Brand Book)
︎happy new year 2025
2024
︎MEMORY(Book)
︎ETERNO (Brand Fonts)
︎ETERNO (Architectural philosophy)
︎ETERNO (Brand Philosophy)
︎ETERNO (Brand Identity)
︎578th Birthday of Hangeul (Poster)
︎Markus Lüpertz: Sins, Myths and Other Questions (Exhibition Book)
︎Markus Lüpertz: Sins, Myths and Other Questions (Exhibition Leaflet)
︎LEIKO IKEMURA: Light on the Horizon (Exhibition Book)
︎LEIKO IKEMURA: Light on the Horizon (Exhibition Poster)
︎ETERNO CHEONGDAM Sign System (Signage)
2023
︎577th Birthday of Hangeul (Poster)
︎Anselm Kiefer: HERBST(Exhibition Poster)
︎Anselm Kiefer: HERBST(Exhibition Book)
︎Anselm Kiefer: HERBST(Exhibition Design)
︎Lee Jeong-gi, a pilgrim who follows the sound (Book)
︎Korean Photography Inside Out, 1929-1982 (Photo Book)
︎Korean Photography Inside Out, 1929-1982 (Photo Book)
2022
︎Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
︎MUSEUM HANMI SAMCHEONG (Book)
︎20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
︎LAPENTHILL (Brand Book)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
︎LAPENTHILL (Billboard)
︎LAPENTHILL (Application 2)
︎LAPENTHILL (Application 1)
︎LAPENTHILL (Branding)
︎576th Birthday of Hangeul (Poster)
︎LUXIA (Brand Book)
︎Honey SaSha (Brand Movie)
︎Honey SaSha (Branding)
︎LUXIA (Billboard)
︎LUXIA (Brand Book)
︎LUXIA (Letter of Invitation)
︎LUXIA (Brand Movie)
︎LUXIA (Branding)
︎hej (Branding)
2021
︎MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book)
︎87MM ILSANG FONT FAMILY (Font Movie)
︎87MM ILSANG FONT FAMILY (Font)
︎THE A.TION (Application)
︎THE A.TION (Branding)
︎Happy New Year 2022 (Poster)
︎2022 hej (Calendar)
︎575th Birthday of Hangeul (Poster)
︎575th Birthday of Hangeul (Poster)
︎575th Birthday of Hangeul (Poster)
︎ETERNO CHEONGDAM (Brand Book)
︎ETERNO CHEONGDAM (Brand Book)
︎ETERNO CHEONGDAM (Brand Customize Book_Double)
︎ETERNO CHEONGDAM (Brand Customize Book_Single)
︎ETERNO CHEONGDAM (Brand Application)
︎K ONE (Branding)
︎korecipe (Package)
︎korecipe (Branding)
︎2020 Kakao’s Commitment and Responsibility (Report)
︎KCC (Brochure)
︎ETERNO CHEONGDAM (Billboard_B)
︎ETERNO CHEONGDAM (Billboard_A)
︎WEMADE shift (Mask & Strap set)
︎buddyBUDDY (Branding)
︎hej (Goods)
Before 2021
︎Stardust, Black & White (Poster)
︎SHIFT (WEMADE Brand Extension)
︎WEMADE, SHIFT (Mask Kit)
︎574th Birthday of Hangeul (Poster)
︎Dokkaebi (Book)
︎BIG-GAME: EVERYDAY OBJECTS (Book)
︎Kang Yoon Sung, Graphic Design Story (Book)
︎Beautiful Building in the City 2020 (Calendar)
︎Vamos (Eco Bag)
︎Happy New Year 2020 (Poster)
︎Currency War (Poster)
︎Exhibition of 100 Years of Democracy in Korea (Book)
︎Exhibition of 100 Years of Democracy in Korea (Exhibition Design)
︎Exhibition of 100 Years of Democracy in Korea (Poster)
︎March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
︎573th Birthday of Hangeul (Poster)
︎Gwangju Design Biennale 2019 (Book)
︎Junglim Architecture (Branding)
︎Bauhaus Dessau, 100 Years of Bauhaus (Poster)
︎March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
︎Happy New Year 2019 (Poster)
︎572th Birthday of Hangeul (Poster)
︎wecampaign (Branding)
︎Hangeul, 14 Consonant Letter (Poster)
︎571st Birthday of Hangeul (Poster)
︎570th Birthday of Hangeul (Poster)
︎Birthday of Hangeul (Branding)
| we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기를 만들어냅니다.
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. from the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design.
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience
| hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
about hej
kim sunghoon ︎︎︎
ETERNO CHEONGDAM
Brand Billboard / Branding
2021
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#1. 건축의 독존
건축은 독존해야 한다. 대지와 장소의 지역적·문화적·역사적 맥락 속에서 지어지고 철저하게 독존할 때 영속적인 가치를 지닌다.
#2. 장소의 속삭임
장소에 귀를 기울이는 것으로부터 건축이 시작된다. 건축을 통해 장소는 변용되고, 새 건물의 현전에 의해 새로운 장소가 생성된다.
#3. 구축의 시학
건축은 간결함과 파편화, 시각적인 사고와 공간적인 상상력, 관계에 대한 직관이 상호작용하며 빚어내는 지적 창작이다.
#. 4 비결정성의 진화
건축은 장소와 시간의 기억을 응축시켜 담아내며, 새로운 것과 오래된 것 사이의 관계를 탐구하고 조화롭게 구축하는 과정 속에서 진화한다.
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#1. Evolution of Indeterminacy
Architecture must exist independently. It has lasting value when built in the regional, cultural, and historical context of land and place and thoroughly independent.
#2. Murmur of the Site
Architecture begins by listening to the place. Through architecture, the place is transformed, and a new place is created by the present state of the new building.
#3. Poetics of Construction
Architecture is an intellectual creation created by the interaction of simplicity and fragmentation, visual thinking and spatial imagination, and intuition about relationships.
#4. Evolution of Indeterminacy
Architecture condenses the memories of place and time, and evolves in the process of exploring and harmonizing the relationship between new and old.
2021
-
#1. 건축의 독존
건축은 독존해야 한다. 대지와 장소의 지역적·문화적·역사적 맥락 속에서 지어지고 철저하게 독존할 때 영속적인 가치를 지닌다.
#2. 장소의 속삭임
장소에 귀를 기울이는 것으로부터 건축이 시작된다. 건축을 통해 장소는 변용되고, 새 건물의 현전에 의해 새로운 장소가 생성된다.
#3. 구축의 시학
건축은 간결함과 파편화, 시각적인 사고와 공간적인 상상력, 관계에 대한 직관이 상호작용하며 빚어내는 지적 창작이다.
#. 4 비결정성의 진화
건축은 장소와 시간의 기억을 응축시켜 담아내며, 새로운 것과 오래된 것 사이의 관계를 탐구하고 조화롭게 구축하는 과정 속에서 진화한다.
-
#1. Evolution of Indeterminacy
Architecture must exist independently. It has lasting value when built in the regional, cultural, and historical context of land and place and thoroughly independent.
#2. Murmur of the Site
Architecture begins by listening to the place. Through architecture, the place is transformed, and a new place is created by the present state of the new building.
#3. Poetics of Construction
Architecture is an intellectual creation created by the interaction of simplicity and fragmentation, visual thinking and spatial imagination, and intuition about relationships.
#4. Evolution of Indeterminacy
Architecture condenses the memories of place and time, and evolves in the process of exploring and harmonizing the relationship between new and old.