hej

Brand Design Studio /
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 

| Creative Directing, Creative Consulting Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
Contact: hoons79@gmail.comwww.instagram.com/_hej.kr_ | +82.(0)10.2541.8550 | 
/

about hej


kim sunghoon ︎︎︎


Brand Design
- K ONE 
- korecipe Package 
- korecipe 
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Billboard_B
- ETERNO CHEONGDAMBillboard_A
- WEMADE shift Mask & Strap set
- buddyBUDDY
- hej Goods 
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT Mask Kit

- Junglim Architecture Branding
- wecampaign Branding
- Birthday of Hangeul

Book Design
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Exhibition of 100 Years of Democracy in Korea
- Gwangju Design Biennale 2019



Poster Design
- Stardust, Black & White 
- 574th Birthday of Hangeul
- Happy New Year 2020
- Currency War
- Exhibition of 100 Years of Democracy in Korea
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- 573th Birthday of Hangeul
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- Happy New Year 2019
- 572th Birthday of Hangeul
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- 570th Birthday of Hangeul



Graphic Design
- 2020 Kakao’s Commitment and Responsibility
- KCC Brochure - Beautiful Building in the City 2020 Calendar 
- Vamos Eco Bag



Space & Signage Design
- Exhibition of 100 Years of Democracy in Korea




hej

Brand Design Studio
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
Contact: hoons79@gmail.com | www.instagram.com/_hej.kr_ | +82.(0)10.2541.8550 | 
/

about hej


kim sunghoon ︎︎︎

ETERNO CHEONGDAM

Poster_Billboard
2021

#1. 건축의 독존
건축은 독존해야 한다. 대지와 장소의 지역적·문화적·역사적 맥락 속에서 지어지고 철저하게 독존할 때 영속적인 가치를 지닌다.

#2. 장소의 속삭임
장소에 귀를 기울이는 것으로부터 건축이 시작된다. 건축을 통해 장소는 변용되고, 새 건물의 현전에 의해 새로운 장소가 생성된다.

#3. 구축의 시학
건축은 간결함과 파편화, 시각적인 사고와 공간적인 상상력, 관계에 대한 직관이 상호작용하며 빚어내는 지적 창작이다.

#. 4 비결정성의 진화
건축은 장소와 시간의 기억을 응축시켜 담아내며, 새로운 것과 오래된 것 사이의 관계를 탐구하고 조화롭게 구축하는 과정 속에서 진화한다.

#1. Evolution of Indeterminacy
Architecture must exist independently. It has lasting value when built in the regional, cultural, and historical context of land and place and thoroughly independent.

#2. Murmur of the Site
Architecture begins by listening to the place. Through architecture, the place is transformed, and a new place is created by the present state of the new building.

#3. Poetics of Construction
Architecture is an intellectual creation created by the interaction of simplicity and fragmentation, visual thinking and spatial imagination, and intuition about relationships.

#4. Evolution of Indeterminacy
Architecture condenses the memories of place and time, and evolves in the process of exploring and harmonizing the relationship between new and old.