hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.      
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagrambehance | kimsunghoon.co.kr
/
about hej


kim sunghoon ︎︎︎


Brand Design
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA
- hej
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY 
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding
- THE A.TION Branding
- ETERNO CHEONGDAM Brand Book 
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double)
- ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
- K ONE Branding
- korecipe Branding (Package) 
- korecipe Branding
- ETERNO CHEONGDAM Billboard_B
- ETERNO CHEONGDAMBillboard_A
- WEMADE shift Mask & Strap set
- buddyBUDDY
- hej Goods 
- SHIFT (WEMADE Brand Extension) 
- WEMADE, SHIFT Mask Kit
- Junglim Architecture Branding
- wecampaign Branding 
- Birthday of Hangeul

Book Design
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Exhibition of 100 Years of Democracy in Korea
- Gwangju Design Biennale 2019


Poster Design
- Happy New Year 2022
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- Stardust, Black & White 
- 574th Birthday of Hangeul
- Happy New Year 2020
- Currency War
- Exhibition of 100 Years of Democracy in Korea
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- 573th Birthday of Hangeul
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- Happy New Year 2019
- 572th Birthday of Hangeul
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- 570th Birthday of Hangeul


Graphic Design
- 2022 Calendar_hej
- 2020 Kakao’s Commitment and Responsibility
- KCC Brochure
- Beautiful Building in the City 2020 Calendar 
- Vamos Eco Bag


Space & Signage Design
- ETERNO CHEONGDAM Sign System (Signage)
- Exhibition of 100 Years of Democracy in Korea



hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
/
about hej
kim sunghoon ︎︎︎

LUXIA

Branding
2022

Client: LUXIA

Creative Director: Kim Sunghoon
Design: Kim Sunghoon
Contents Director: Park Sohyun

대한민국 고급 주거 문화를 선도하는 주거 문화의 대담한 크리에이터 루시아의 브랜드를 디자인했습니다. 빛은 모든 것을 초월하는 생명의 근원을 떠올리게 합니다. 빛은 어둠을 쫓아내고 낮을 길게 하며, 온기를 불어넣어 주고 즐거운 볼거리를 만듭니다. 루시아는 장소가 가진 잠재력을 눈여겨보고 시대의 변화를 빠르게 읽어내 세련된 고급 취향을 가진 존귀한 소수에 걸맞은 지적인 라이프 스타일을 제시합니다. 대한민국 고급 주거 문화를 선도하는 드높은 빛. 대담한 크리에이터 루시아. 루시아의 심볼은 성장해 나가는 루시아의 모습을 나무의 나이테에 비유하여 그 의미를 전달합니다. 황금비율인 1:1.618을 통해 심볼의 형태가 만들어지고 나이테를 이루는 4개의 선은 각각 입지에 대한 통찰력, 흥미롭고 독창적인 공간의 구성, 디테일의 아름다운 완벽함, 입체적이고 차별화된 경험의 디자인을 의미합니다.

We designed the brand of LUXIA, the bold creator of Korean luxury residential culture. Light reminds us of the source of life that transcends everything. Light drives out the darkness, lengthens the day, gives warmth, and makes fun attractions. LUXIA takes notice of the potential of the place and quickly reads the changes of the times to present an intelligent lifestyle for the noble few with sophisticated, high-end tastes. A high light leading the high-end residential culture of Korea. The bold creator LUXIA. The symbol of Lucia compares the growing figure of Lucia to the ring of a tree to convey its meaning. The four lines that form the symbol and make up the night frame with the golden ratio of 1:1.618, each represent an insight into the location, the composition of an interesting and original space, the beautiful perfection of the details, and the design of a three-dimensional and differentiated experience.