| We are working on graphic design based on typography. And we are interested in using various visual languages as a means of communication. We produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기를 만들어냅니다.
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. From the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design.
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience
| hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
about hej
kim sunghoon ︎︎︎
2025
︎ETERNO, ETERNO APGUJEONG (Brand Book)
︎ETERNO APGUJEONG (Brand Book)
︎ETERNO APGUJEONG (Brochure)
︎ETERNO APGUJEONG (Super Graphic)
︎Honey SaSha (Branding)
︎ETERNO (Brand Book)
︎happy new year 2025
2024
︎MEMORY(Book)
︎ETERNO (Brand Fonts)
︎ETERNO (Architectural philosophy)
︎ETERNO (Brand Philosophy)
︎ETERNO (Brand Identity)
︎578th Birthday of Hangeul (Poster)
︎Markus Lüpertz: Sins, Myths and Other Questions (Exhibition Book)
︎Markus Lüpertz: Sins, Myths and Other Questions (Exhibition Leaflet)
︎LEIKO IKEMURA: Light on the Horizon (Exhibition Book)
︎LEIKO IKEMURA: Light on the Horizon (Exhibition Poster)
︎ETERNO CHEONGDAM Sign System (Signage)
2023
︎577th Birthday of Hangeul (Poster)
︎Anselm Kiefer: HERBST(Exhibition Poster)
︎Anselm Kiefer: HERBST(Exhibition Book)
︎Anselm Kiefer: HERBST(Exhibition Design)
︎Lee Jeong-gi, a pilgrim who follows the sound (Book)
︎Korean Photography Inside Out, 1929-1982 (Photo Book)
︎Korean Photography Inside Out, 1929-1982 (Photo Book)
2022
︎Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
︎MUSEUM HANMI SAMCHEONG (Book)
︎20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
︎LAPENTHILL (Brand Book)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
︎LAPENTHILL (Billboard)
︎LAPENTHILL (Application 2)
︎LAPENTHILL (Application 1)
︎LAPENTHILL (Branding)
︎576th Birthday of Hangeul (Poster)
︎LUXIA (Brand Book)
︎Honey SaSha (Brand Movie)
︎Honey SaSha (Branding)
︎LUXIA (Billboard)
︎LUXIA (Brand Book)
︎LUXIA (Letter of Invitation)
︎LUXIA (Brand Movie)
︎LUXIA (Branding)
︎hej (Branding)
2021
︎MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book)
︎87MM ILSANG FONT FAMILY (Font Movie)
︎87MM ILSANG FONT FAMILY (Font)
︎THE A.TION (Application)
︎THE A.TION (Branding)
︎Happy New Year 2022 (Poster)
︎2022 hej (Calendar)
︎575th Birthday of Hangeul (Poster)
︎575th Birthday of Hangeul (Poster)
︎575th Birthday of Hangeul (Poster)
︎ETERNO CHEONGDAM (Brand Book)
︎ETERNO CHEONGDAM (Brand Book)
︎ETERNO CHEONGDAM (Brand Customize Book_Double)
︎ETERNO CHEONGDAM (Brand Customize Book_Single)
︎ETERNO CHEONGDAM (Brand Application)
︎K ONE (Branding)
︎korecipe (Package)
︎korecipe (Branding)
︎2020 Kakao’s Commitment and Responsibility (Report)
︎KCC (Brochure)
︎ETERNO CHEONGDAM (Billboard_B)
︎ETERNO CHEONGDAM (Billboard_A)
︎WEMADE shift (Mask & Strap set)
︎buddyBUDDY (Branding)
︎hej (Goods)
Before 2021
︎Stardust, Black & White (Poster)
︎SHIFT (WEMADE Brand Extension)
︎WEMADE, SHIFT (Mask Kit)
︎574th Birthday of Hangeul (Poster)
︎Dokkaebi (Book)
︎BIG-GAME: EVERYDAY OBJECTS (Book)
︎Kang Yoon Sung, Graphic Design Story (Book)
︎Beautiful Building in the City 2020 (Calendar)
︎Vamos (Eco Bag)
︎Happy New Year 2020 (Poster)
︎Currency War (Poster)
︎Exhibition of 100 Years of Democracy in Korea (Book)
︎Exhibition of 100 Years of Democracy in Korea (Exhibition Design)
︎Exhibition of 100 Years of Democracy in Korea (Poster)
︎March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
︎573th Birthday of Hangeul (Poster)
︎Gwangju Design Biennale 2019 (Book)
︎Junglim Architecture (Branding)
︎Bauhaus Dessau, 100 Years of Bauhaus (Poster)
︎March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
︎Happy New Year 2019 (Poster)
︎572th Birthday of Hangeul (Poster)
︎wecampaign (Branding)
︎Hangeul, 14 Consonant Letter (Poster)
︎571st Birthday of Hangeul (Poster)
︎570th Birthday of Hangeul (Poster)
︎Birthday of Hangeul (Branding)
| we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기를 만들어냅니다.
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. from the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design.
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience
| hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
about hej
kim sunghoon ︎︎︎
ETERNO APGUJEONG
Brand Book / Branding
2024 - 2025
235 x 320 mm, 216 pages
Hardcover
Offset Print
Client: ETERNO
-
에테르노의 두 번째 장소인 에테르노 압구정의 브랜드북을 디자인했습니다. 에테르노의 브랜드 철학과 건축가 라파엘 모네오, 그리고 에테르노가 자리잡고 있는 메가시티 서울과 서울 안의 압구정이라는 장소에 대한 생각과 함께 에테르노 압구정에 대한 이야기를 담았습니다.
에테르노는 18세기 독일의 미술사가 빈켈만의 예술 철학에서 영감을 얻어 ‘고귀한 단순 고요한 위대’를 브랜드 철학으로 삼고, 충만하면서도 한도를 넘지 않는 절제를 통해 ‘중용의 미덕과 숭고한 특성의 이상적인 아름다움’을 지닌 주거 건축을 전개합니다.
-
We designed a brand book for ETERNO’s second location, ETERNO APGUJEONG. It tells the story of ETERNO APGUJEONG, with thoughts on ETERNO’s brand philosophy, architect Rafael Moneo, and the megacity of Seoul, where ETERNO is located, as well as Apgujeong's place within Seoul.
Inspired by 18th-century German art historian Winckelmann’s concept of “noble simplicity and quiet grandeur,” ETERNO’s brand philosophy aims to create residential architecture embodying the ideal beauty of virtuous moderation and sublime characteristics through restrained opulence.
2024 - 2025
235 x 320 mm, 216 pages
Hardcover
Offset Print
Client: ETERNO
-
에테르노의 두 번째 장소인 에테르노 압구정의 브랜드북을 디자인했습니다. 에테르노의 브랜드 철학과 건축가 라파엘 모네오, 그리고 에테르노가 자리잡고 있는 메가시티 서울과 서울 안의 압구정이라는 장소에 대한 생각과 함께 에테르노 압구정에 대한 이야기를 담았습니다.
에테르노는 18세기 독일의 미술사가 빈켈만의 예술 철학에서 영감을 얻어 ‘고귀한 단순 고요한 위대’를 브랜드 철학으로 삼고, 충만하면서도 한도를 넘지 않는 절제를 통해 ‘중용의 미덕과 숭고한 특성의 이상적인 아름다움’을 지닌 주거 건축을 전개합니다.
-
We designed a brand book for ETERNO’s second location, ETERNO APGUJEONG. It tells the story of ETERNO APGUJEONG, with thoughts on ETERNO’s brand philosophy, architect Rafael Moneo, and the megacity of Seoul, where ETERNO is located, as well as Apgujeong's place within Seoul.
Inspired by 18th-century German art historian Winckelmann’s concept of “noble simplicity and quiet grandeur,” ETERNO’s brand philosophy aims to create residential architecture embodying the ideal beauty of virtuous moderation and sublime characteristics through restrained opulence.