about hej — hej

Design from Within
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Design begins with an understanding of what lies at the core.

At hej, we see design not simply as the creation of visual forms, but as a process of understanding the essence and purpose of what we design, and developing the structures and forms of expression best suited to them.
From this perspective, brand design goes beyond creating individual visual elements such as symbols and logos. It is a process of understanding a brand's values and purpose, defining its character and identity, and designing the principles and systems through which they can be communicated consistently.
Based on this approach, hej translates brand identity into a tangible visual language. With typography at the center, we organize the relationships between visual elements and apply them across identity, editorial, information, signage, and exhibition design. Each outcome serves its own function and purpose while maintaining a coherent relationship with the overall brand identity.

Simple, Clear, Harmony, Balance.
Simplicity, clarity, harmony, and balance are the fundamental principles that guide our design process. They provide the criteria for organizing relationships between visual elements and developing expressions suited to their intended purpose.

Make a Rule.
At hej, we identify principles of expression appropriate to the character and purpose of each design challenge, and translate them into a coherent set of design rules. Through this approach, each design fulfills its own function while contributing to the harmony and consistency of the whole.

Design from Within
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디자인은 본질에 대한 이해에서 시작됩니다.

hej는 디자인을 단순히 시각적 형태를 만드는 일이 아니라, 대상의 본질과 목적을 이해하고 그에 적합한 구조와 표현 방식을 설계하는 과정으로 생각합니다.
이러한 관점에서 브랜드 디자인은 심볼이나 로고와 같은 개별적인 시각적 결과물을 만드는 일에 한정되지 않습니다. 브랜드가 지닌 가치와 목적을 이해하고, 그 성격과 정체성을 정립하며, 이를 일관되게 전달할 수 있는 표현의 원리와 체계를 설계하는 과정입니다.
hej는 이러한 설계를 바탕으로 브랜드의 정체성을 구체적인 시각언어로 구현합니다. 타이포그래피를 중심으로 다양한 시각적 요소의 관계를 구성하고, 이를 아이덴티티, 편집, 정보, 사인, 전시 등 여러 디자인 영역에 적용합니다. 각각의 결과물은 고유한 기능과 목적에 부합하면서도 브랜드의 정체성과 일관된 관계를 형성하도록 합니다.

Simple, Clear, Harmony, Balance.
단순함과 명확함, 조화와 균형은 hej가 디자인을 구성하는 기본 원칙입니다. 이러한 원칙은 다양한 시각적 요소의 관계를 조정하고, 목적에 적합한 표현을 만들어가는 기준이 됩니다.

Make a Rule.
hej는 대상의 성격과 목적에 적합한 표현의 원리를 찾고, 이를 일관된 디자인의 규칙으로 구체화합니다. 이러한 설계를 통해 각각의 디자인이 고유한 기능을 수행하면서도 전체의 정체성과 조화를 이루도록 합니다.

Contact

hej
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hoons79@gmail.com
+82.(0)10.2541.8550

*** 070 번호는 차단되어 있어 연결이 불가능합니다.

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Awards

︎GOLD, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2026)
︎PLATINUM, International Architecture & Design Awards 2025, Typography Book & Publication Typography Completed / Professional Category (2025)
︎WINNER, The 3rd B.I.International Poster Art Binnale 2025, SEOUL/KOREA (2025)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2024)
︎GOLD, LONDON DESIGN AWARDS, Communication Design - Company Branding, LONDON/UK (2024)
︎PLATINUM, International Architecture & Design Awards 2024, Branded Content / Brand and Corporate Identity Design Completed / Professional Category (2024)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2024)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Poster (Series), LONDON/UK (2024)
︎IRON, A’Design Award & Competition 2023-Brand Design, MILANO/ITALY (2024)
︎PLATINUM, ADC Awards 2023, Communication & Web Design, Editorial & Publication Design (2023)
︎PLATINUM, ADC Awards 2023, Communication & Web Design, Print & Outdoor Advertising (2023)
︎GOLD, ADC Awards 2023, Communication & Web Design, Editorial & Publication Design (2023)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Poster, LONDON/UK (2023)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2023)
︎SPECIAL PRIZE, OESOL International Typography Awards, ULSAN/KOREA (2023)
︎GOLD, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2023)
︎BRONZE, A’Design Award & Competition 2022, MILANO/ITALY (2023)
︎GOLD, ADC Awards 2022, Publications and Advertising category (2023)
︎SILVER, ADC Awards 2022, Typography category (2023)
︎SILVER, ADC Awards 2022, Brand Identity category (2023)
︎BRONZE, ADC Awards 2022, Publications and Advertising category (2023)
︎BRONZE, ADC Awards 2022, Brand Identity category (2023)
︎Merit, 2022 One Asia Creative Awards, TDC Typography Discipline (2023)
︎SILVER, A’Design Award & Competition 2021: Print and Published Media Design, MILANO/ITALY (2022)
︎IRON, A’Design Award & Competition 2021: Graphics, Illustration and Visual Communication Design, MILANO/ITALY (2022)
︎WINNER, The STA 100 Competition 2021, CHICAGO/USA (2021)
︎BRONZE, A’Design Award & Competition 2020: Book Design, MILANO/ITALY (2021)
︎SELECTED, Asia-Pacific Design Award 2020 (Dokkaebi), GUANGZHOU/CHINA (2020)
︎SELECTED, Asia-Pacific Design Award 2020 (Kang Yoon Sung, Graphic Design Story), GUANGZHOU/CHINA (2020)
︎SELECTED, Korea Design Award 2020, Selected in Category Communication (Dokkaebi), SEOUL/KOREA (2020)
︎GRAND PRIX, IT Award, Design Leader’s Choice 2019: Communication Design, SEOUL/KOREA (2019)