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Brand Design
Studio
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| We are working on graphic design based on typography. And we are interested in using various visual languages as a means of communication. We produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기를 만들어냅니다. 
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. From the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design.
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram |  behance | kimsunghoon.co.kr | 
/
about hej

kim sunghoon ︎︎︎

2025
- happy new year 2025
2024
- MEMORY(Book)
- ETERNO (Brand Fonts)
- ETERNO (Architectural philosophy)
- ETERNO (Brand Philosophy)
- ETERNO (Brand Identity)
- 578th Birthday of Hangeul (Poster)
- Markus  Lüpertz: Sins, Myths and Other Questions (Exhibition Book)
- Markus  Lüpertz: Sins, Myths and Other Questions (Exhibition Leaflet)
- LEIKO IKEMURA: Light on the Horizon (Exhibition Book)
- LEIKO IKEMURA: Light on the Horizon (Exhibition Poster)
-ETERNO CHEONGDAM Sign System ​(Signage)
2023
- 577th Birthday of Hangeul (Poster) - Anselm Kiefer: HERBST(Exhibition Poster)- Anselm Kiefer: HERBST(Exhibition Book)- Anselm Kiefer: HERBST(Exhibition Design) - Lee Jeong-gi, a pilgrim who follows the sound (Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
 - Korean Photography Inside Out, 1929-1982 (Photo Book)

2022
- Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
- MUSEUM HANMI SAMCHEONG (Book)
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
 - A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL (Branding) 
- 576th Birthday of Hangeul (Poster) 
- LUXIA (Brand Book)
- Honey SaSha (Brand Movie)
- Honey SaSha (Branding)
 - LUXIA (Billboard)
 - LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
 - LUXIA (Branding)
 - hej (Branding)
2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book) 
- 87MM ILSANG FONT FAMILY (Font Movie)
- 87MM ILSANG FONT FAMILY (Font)
- THE A.TION (Application)
- THE A.TION (Branding) 
- Happy New Year 2022 (Poster) 
- 2022 hej (Calendar)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster) 
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Customize Book_Double)
- ETERNO CHEONGDAM (Brand Customize Book_Single)
- ETERNO CHEONGDAM (Brand Application) 
- K ONE (Branding)
 - korecipe (Package)
- korecipe (Branding) 
- 2020 Kakao’s Commitment and Responsibility (Report) 
- KCC (Brochure)
- ETERNO CHEONGDAM (Billboard_B)
- ETERNO CHEONGDAM (Billboard_A)
- WEMADE shift (Mask & Strap set) 
- buddyBUDDY (Branding) 
 - hej (Goods)   
Before 2021
- Stardust, Black & White (Poster)
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT (Mask Kit) 
- 574th Birthday of Hangeul (Poster) 
- Dokkaebi (Book) 
- BIG-GAME: EVERYDAY OBJECTS (Book)
- Kang Yoon Sung, Graphic Design Story (Book) 
- Beautiful Building in the City 2020 (Calendar)
- Vamos (Eco Bag) 
- Happy New Year 2020 (Poster)
- Currency War (Poster)
- Exhibition of 100 Years of Democracy in Korea (Book)
- Exhibition of 100 Years of Democracy in Korea (Exhibition Design)
 - Exhibition of 100 Years of Democracy in Korea (Poster)
 - March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
- 573th Birthday of Hangeul (Poster)
- Gwangju Design Biennale 2019 (Book) 
- Junglim Architecture (Branding) 
- Bauhaus Dessau, 100 Years of Bauhaus (Poster)
- March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
- Happy New Year 2019 (Poster)
- 572th Birthday of Hangeul (Poster) 
- wecampaign (Branding) 
- Hangeul, 14 Consonant Letter (Poster)
- 571st Birthday of Hangeul (Poster)
- 570th Birthday of Hangeul (Poster) 
- Birthday of Hangeul (Branding)

hej

Brand Design
Studio
/
| we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기를 만들어냅니다.
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. from the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design. 
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr | 
/
about hej
kim sunghoon ︎︎︎
Brand Design Studio hej is working on graphic design with a brand based on typography. Starting with graphic design, we are interested in using various visual languages such as images and digital as a means of communication and are working on brand experience design by considering methodologies for customers' journey from brand birth to expansion. In addition, we are attempting and conducting a wide range of tasks beyond the boundaries of design in various fields, including graphic design, editing design, exhibition design, information design, signage design, and brand design.

Brand Design Studio hej 는 타이포그래피를 기반으로 한 브랜드 디자인 스튜디오입니다. 그래픽 디자인을 시작으로 이미지, 아날로그와 디지털의 경계를 넘어 다양한 시각 언어를 의사소통 수단으로 사용하는 데 관심을 갖고, 이러한 소통 수단을 활용하여 브랜드의 탄생부터 확장까지 고객의 다양한 브랜드 경험의 여정을 위한 방법론을 고민하며 브랜드 경험 디자인 작업을 진행하고 있습니다.

가장 가치 있는 브랜드는

사람들이 경험하고,
기억하고,
공유할 수 있는 이야기를
만들어냅니다.

SIMPLE
CLEAR
HARMONY
BALANCE
>>>
MAKE A RULE

We use a variety of communication methods to guide our customers through their brand experience journey. from the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design.

고객의 다양한 브랜드 경험의 여정을 위해 다양한 소통 수단을 활용하여 브랜드의 탄생부터 확장까지 단순, 명확, 조화, 균형을 통해 방법론을 만들어 브랜드 경험 디자인 작업을 진행하고 있습니다.

Creative Directing & Consulting
-
Brand Design / Graphic Design / Book Design / Information Design / Exhibition Design / Sign & Space Design / etc. Design ...
Strategy & Consulting / Design & Planning
>>>
Brand Experience

Featured clients

CJ / CJ ENM / KCC / LGD OLED / kakao corp / National Museum of Korea / MUSEUM HANMI / HEREDIUM / Korea Cultural Heritage Foundation / JUNGLIM / WEMADE / ETERNO / LUXIA / LAPENTHILL / THE A.TION / 87MM / Honey SaSha / korecipe / k-one / wecampaign ...

Awards

︎GOLD, LONDON DESIGN AWARDS, Communication Design - Company Branding, LONDON/UK (2024)
︎PLATINUM, International Architecture & Design Awards 2024, Branded Content / Brand and Corporate Identity Design Completed / Professional Category (2024)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2024)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Poster (Series), LONDON/UK (2024)
︎IRON, A’Design Award & Competition 2023-Brand Design, MILANO/ITALY (2024)
︎PLATINUM, ADC Awards 2023, Communication & Web Design, Editorial & Publication Design (2023)
︎PLATINUM, ADC Awards 2023, Communication & Web Design, Print & Outdoor Advertising (2023)
︎GOLD, ADC Awards 2023, Communication & Web Design, Editorial & Publication Design (2023)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Poster, LONDON/UK (2023)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2023)
︎SPECIAL PRIZE, OESOL International Typography  Awards, ULSAN/KOREA (2023)
︎GOLD, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2023)
︎BRONZE, A’Design Award & Competition 2022, MILANO/ITALY (2023)
︎GOLD, ADC Awards 2022, Publications and Advertising category (2023)
︎SILVER, ADC Awards 2022, Typography category (2023)
︎SILVER, ADC Awards 2022, Brand Identity category (2023)
︎BRONZE, ADC Awards 2022, Publications and Advertising category (2023)
︎BRONZE, ADC Awards 2022, Brand Identity category (2023)
︎Merit, 2022 One Asia Creative Awards, TDC Typography Discipline (2023)
︎SILVER, A’Design Award & Competition 2021: Print and Published Media Design, MILANO/ITALY (2022)
︎IRON, A’Design Award & Competition 2021: Graphics, Illustration and Visual Communication Design, MILANO/ITALY (2022)
︎WINNER, The STA 100 Competition 2021, CHICAGO/USA (2021)
︎BRONZE, A’Design Award & Competition 2020: Book Design, MILANO/ITALY (2021)
︎SELECTED, Asia-Pacific Design Award 2020 (Dokkaebi), GUANGZHOU/CHINA (2020)
︎SELECTED, Asia-Pacific Design Award 2020 (Kang Yoon Sung, Graphic Design Story), GUANGZHOU/CHINA (2020)
︎SELECTED, Korea Design Award 2020, Selected in Category Communication (Dokkaebi), SEOUL/KOREA (2020)
︎GRAND PRIX, IT Award, Design Leader’s Choice 2019: Communication Design, SEOUL/KOREA (2019)

Contact

Brand Design Studio
hej
 -
hoons79@gmail.com
+82.(0)10.2541.8550