︎

hej

Brand Design
Studio
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SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.      
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we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram |  behance | kimsunghoon.co.kr | 
/
about hej

kim sunghoon ︎︎︎

2024 
- Markus  Lüpertz: Sins, Myths and Other Questions (Book)
- Markus  Lüpertz: Sins, Myths and Other Questions (Leaflet)
- ETERNO Brand Design (Branding)
- LEIKO IKEMURA: Light on the Horizon (Book)
- LEIKO IKEMURA: Light on the Horizon (Poster)
- ETERNO CHEONGDAM Sign System ​(Signage)
2023
- 577th Birthday of Hangeul (Poster) - Anselm Kiefer: HERBST(Exhibition Poster)- Anselm Kiefer: HERBST(Exhibition Book)- Anselm Kiefer: HERBST(Exhibition Design) - Lee Jeong-gi, a pilgrim who follows the sound (Book)
- Korean Photography Inside Out, 1929-1982 (Book)
 - Korean Photography Inside Out, 1929-1982 (Book)

2022
- Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
- MUSEUM HANMI SAMCHEONG (Book)
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
 - A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL (Branding) 
- 576th Birthday of Hangeul (Poster) 
- LUXIA (Brand Book)
- Honey SaSha (Brand Movie)
- Honey SaSha (Branding)
 - LUXIA (Billboard)
 - LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
 - LUXIA (Branding)
 - hej (Branding)
2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book) 
- 87MM ILSANG FONT FAMILY (Font Movie)
- 87MM ILSANG FONT FAMILY (Font)
- THE A.TION (Application)
- THE A.TION (Branding) 
- Happy New Year 2022 (Poster) 
- 2022 hej (Calendar)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster) 
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Customize Book_Double)
- ETERNO CHEONGDAM (Brand Customize Book_Single)
- ETERNO CHEONGDAM (Brand Application) 
- K ONE (Branding)
 - korecipe (Package)
- korecipe (Branding) 
- 2020 Kakao’s Commitment and Responsibility (Report) 
- KCC (Brochure)
- ETERNO CHEONGDAM (Billboard_B)
- ETERNO CHEONGDAM (Billboard_A)
- WEMADE shift (Mask & Strap set) 
- buddyBUDDY (Branding) 
 - hej (Goods)   
Before 2021
- Stardust, Black & White (Poster)
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT (Mask Kit) 
- 574th Birthday of Hangeul (Poster) 
- Dokkaebi (Book) 
- BIG-GAME: EVERYDAY OBJECTS(Book)
- Kang Yoon Sung, Graphic Design Story (Book) 
- Beautiful Building in the City 2020 (Calendar)
- Vamos (Eco Bag) 
- Happy New Year 2020 (Poster)
- Currency War (Poster)
- Exhibition of 100 Years of Democracy in Korea (Book)
- Exhibition of 100 Years of Democracy in Korea (Exhibition Design)
 - Exhibition of 100 Years of Democracy in Korea (Poster)
 - March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
- 573th Birthday of Hangeul (Poster)
- Gwangju Design Biennale 2019 (Book) 
- Junglim Architecture (Branding) 
- Bauhaus Dessau, 100 Years of Bauhaus (Poster)
- March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
- Happy New Year 2019 (Poster)
- 572th Birthday of Hangeul (Poster) 
- wecampaign (Branding) 
- Hangeul, 14 Consonant Letter (Poster)
- 571st Birthday of Hangeul (Poster)
- 570th Birthday of Hangeul (Poster) 
- Birthday of Hangeul (Branding)

hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr | 
/
about hej
kim sunghoon ︎︎︎
Brand Design Studio hej is working on graphic design with a brand based on typography. Starting with graphic design, we are interested in using various visual languages such as images and digital as a means of communication and are working on brand experience design by considering methodologies for customers' journey from brand birth to expansion. In addition, we are attempting and conducting a wide range of tasks beyond the boundaries of design in various fields, including graphic design, editing design, exhibition design, information design, signage design, and brand design.


Brand Design Studio hej 는 타이포그래피를 기반으로 한 브랜드 디자인 스튜디오입니다. 그래픽 디자인을 시작으로 이미지, 아날로그와 디지털의 경계를 넘어 다양한 시각 언어를 의사소통 수단으로 사용하는 데 관심을 갖고, 이러한 소통 수단을 활용하여 브랜드의 탄생부터 확장까지 고객의 다양한 브랜드 경험의 여정을 위한 방법론을 고민하며 브랜드 경험 디자인 작업을 진행하고 있습니다.








Awards

︎PLATINUM, ADC Awards 2023, Communication & Web Design, Editorial & Publication Design (2023)
︎PLATINUM, ADC Awards 2023, Communication & Web Design, Print & Outdoor Advertising (2023)
︎GOLD, ADC Awards 2023, Communication & Web Design, Editorial & Publication Design (2023)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Poster, LONDON/UK (2023)
︎SILVER, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2023) ︎SPECIAL PRIZE, OESOL International Typography  Awards, ULSAN/KOREA (2023)
︎GOLD, LONDON DESIGN AWARDS, Communication Design - Printed Publications, LONDON/UK (2023)
︎BRONZE, A’Design Award & Competition 2022, MILANO/ITALY (2023)
︎GOLD, ADC Awards 2022, Publications and Advertising category (2023)
︎SILVER, ADC Awards 2022, Typography category (2023)
︎SILVER, ADC Awards 2022, Brand Identity category (2023)
︎BRONZE, ADC Awards 2022, Publications and Advertising category (2023)
︎BRONZE, ADC Awards 2022, Brand Identity category (2023)
︎Merit, 2022 One Asia Creative Awards, TDC Typography Discipline (2023)
︎SILVER, A’Design Award & Competition 2021: Print and Published Media Design, MILANO/ITALY (2022)
︎IRON, A’Design Award & Competition 2021: Graphics, Illustration and Visual Communication Design, MILANO/ITALY (2022)
︎WINNER, The STA 100 Competition 2021, CHICAGO/USA (2021)
︎BRONZE, A’Design Award & Competition 2020: Book Design, MILANO/ITALY (2021)
︎SELECTED, Asia-Pacific Design Award 2020 (Dokkaebi), GUANGZHOU/CHINA (2020)
︎SELECTED, Asia-Pacific Design Award 2020 (Kang Yoon Sung, Graphic Design Story), GUANGZHOU/CHINA (2020)
︎SELECTED, Korea Design Award 2020, Selected in Category Communication (Dokkaebi), SEOUL/KOREA (2020)
︎GRAND PRIX, IT Award, Design Leader’s Choice 2019: Communication Design, SEOUL/KOREA (2019)





Contact

hej

hoons79@gmail.com
+82.(0)10.2541.8550