| We are working on graphic design based on typography. And we are interested in using various visual languages as a means of communication. We produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기를 만들어냅니다.
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. From the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design.
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience
| hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
about hej
kim sunghoon ︎︎︎
2025
︎ETERNO, ETERNO APGUJEONG (Brand Book)
︎ETERNO APGUJEONG (Brand Book)
︎ETERNO APGUJEONG (Brochure)
︎ETERNO APGUJEONG (Super Graphic)
︎Honey SaSha (Branding)
︎ETERNO (Brand Book)
︎happy new year 2025
2024
︎MEMORY(Book)
︎ETERNO (Brand Fonts)
︎ETERNO (Architectural philosophy)
︎ETERNO (Brand Philosophy)
︎ETERNO (Brand Identity)
︎578th Birthday of Hangeul (Poster)
︎Markus Lüpertz: Sins, Myths and Other Questions (Exhibition Book)
︎Markus Lüpertz: Sins, Myths and Other Questions (Exhibition Leaflet)
︎LEIKO IKEMURA: Light on the Horizon (Exhibition Book)
︎LEIKO IKEMURA: Light on the Horizon (Exhibition Poster)
︎ETERNO CHEONGDAM Sign System (Signage)
2023
︎577th Birthday of Hangeul (Poster)
︎Anselm Kiefer: HERBST(Exhibition Poster)
︎Anselm Kiefer: HERBST(Exhibition Book)
︎Anselm Kiefer: HERBST(Exhibition Design)
︎Lee Jeong-gi, a pilgrim who follows the sound (Book)
︎Korean Photography Inside Out, 1929-1982 (Photo Book)
︎Korean Photography Inside Out, 1929-1982 (Photo Book)
2022
︎Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
︎MUSEUM HANMI SAMCHEONG (Book)
︎20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
︎LAPENTHILL (Brand Book)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
︎LAPENTHILL (Billboard)
︎LAPENTHILL (Application 2)
︎LAPENTHILL (Application 1)
︎LAPENTHILL (Branding)
︎576th Birthday of Hangeul (Poster)
︎LUXIA (Brand Book)
︎Honey SaSha (Brand Movie)
︎Honey SaSha (Branding)
︎LUXIA (Billboard)
︎LUXIA (Brand Book)
︎LUXIA (Letter of Invitation)
︎LUXIA (Brand Movie)
︎LUXIA (Branding)
︎hej (Branding)
2021
︎MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book)
︎87MM ILSANG FONT FAMILY (Font Movie)
︎87MM ILSANG FONT FAMILY (Font)
︎THE A.TION (Application)
︎THE A.TION (Branding)
︎Happy New Year 2022 (Poster)
︎2022 hej (Calendar)
︎575th Birthday of Hangeul (Poster)
︎575th Birthday of Hangeul (Poster)
︎575th Birthday of Hangeul (Poster)
︎ETERNO CHEONGDAM (Brand Book)
︎ETERNO CHEONGDAM (Brand Book)
︎ETERNO CHEONGDAM (Brand Customize Book_Double)
︎ETERNO CHEONGDAM (Brand Customize Book_Single)
︎ETERNO CHEONGDAM (Brand Application)
︎K ONE (Branding)
︎korecipe (Package)
︎korecipe (Branding)
︎2020 Kakao’s Commitment and Responsibility (Report)
︎KCC (Brochure)
︎ETERNO CHEONGDAM (Billboard_B)
︎ETERNO CHEONGDAM (Billboard_A)
︎WEMADE shift (Mask & Strap set)
︎buddyBUDDY (Branding)
︎hej (Goods)
Before 2021
︎Stardust, Black & White (Poster)
︎SHIFT (WEMADE Brand Extension)
︎WEMADE, SHIFT (Mask Kit)
︎574th Birthday of Hangeul (Poster)
︎Dokkaebi (Book)
︎BIG-GAME: EVERYDAY OBJECTS (Book)
︎Kang Yoon Sung, Graphic Design Story (Book)
︎Beautiful Building in the City 2020 (Calendar)
︎Vamos (Eco Bag)
︎Happy New Year 2020 (Poster)
︎Currency War (Poster)
︎Exhibition of 100 Years of Democracy in Korea (Book)
︎Exhibition of 100 Years of Democracy in Korea (Exhibition Design)
︎Exhibition of 100 Years of Democracy in Korea (Poster)
︎March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
︎573th Birthday of Hangeul (Poster)
︎Gwangju Design Biennale 2019 (Book)
︎Junglim Architecture (Branding)
︎Bauhaus Dessau, 100 Years of Bauhaus (Poster)
︎March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
︎Happy New Year 2019 (Poster)
︎572th Birthday of Hangeul (Poster)
︎wecampaign (Branding)
︎Hangeul, 14 Consonant Letter (Poster)
︎571st Birthday of Hangeul (Poster)
︎570th Birthday of Hangeul (Poster)
︎Birthday of Hangeul (Branding)
| we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기를 만들어냅니다.
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. from the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design.
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience
| hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
about hej
kim sunghoon ︎︎︎
Inside Out, A History of Korean Photography 1929~1982
Photo Book / Exhibition
2023
***
- PLATINUM, ADC Awards 2023, Communication & Web Design, Editorial & Publication Design (2023)
- GOLD, LONDON DESIGN AWARDS, LONDON/UK (2023)
- BRONZE, A’Design Award & Competition 2022, MILANO/ITALY (2023)
170 x 240 mm
512 page
Offset Print
Client: MUSEUM HANMI SAMCHEONG
-
뮤지엄한미 삼청의 개관전시인 <한국사진사 인사이드 아웃, 1929~1982> 사진집을 디자인했습니다.
한국 사진의 50여 년을 되돌아보는 역사전시로 1929년부터 1982년까지 한국 사진이 어떠한 제도적 조건 속에서 역사를 일궈갔는지 그 발자취를 따라가봅니다. 뮤지엄한미가 소장한 한국 사진사 최대의 아카이브인 ‘임응식 스크랩북’을 수년에 걸쳐 검토하고 정리했습니다. 한국 사진사의 잃어버린 고리를 찾았으며 ‘스크랩북’의 빈자리를 메워 나가면서 <한국사진사 인사이드 아웃, 1929~1982>를 계획했습니다. 한국 사진사를 새롭게 고찰하려는 이번 전시의 성과를 한국 사진계와 문화계가 공유하기를 기대합니다.
-
We designed a photo book for “Korean Photography Inside Out, 1929-1982,” the opening exhibition of MUSEUM HANMI SAMCHEONG.
It is a historical exhibition that looks back on the 50 years of Korean photography, and it follows the footsteps of what institutional conditions Korean photography made history from 1929 to 1982. Over the years, we reviewed and organized the “Im Eung-sik scrapbook,” the largest archive of Korean photographers owned by Museum Hanmi. We found the lost link of Korean photographers and planned “Korean Photography Inside Out, 1929-1982” while filling in the vacancy of “Scrapbook.” It is hoped that the Korean photography and cultural world will share the results of this exhibition, which seeks to examine the history of Korean photography in a new way.
2023
***
- PLATINUM, ADC Awards 2023, Communication & Web Design, Editorial & Publication Design (2023)
- GOLD, LONDON DESIGN AWARDS, LONDON/UK (2023)
- BRONZE, A’Design Award & Competition 2022, MILANO/ITALY (2023)
170 x 240 mm
512 page
Offset Print
Client: MUSEUM HANMI SAMCHEONG
-
뮤지엄한미 삼청의 개관전시인 <한국사진사 인사이드 아웃, 1929~1982> 사진집을 디자인했습니다.
한국 사진의 50여 년을 되돌아보는 역사전시로 1929년부터 1982년까지 한국 사진이 어떠한 제도적 조건 속에서 역사를 일궈갔는지 그 발자취를 따라가봅니다. 뮤지엄한미가 소장한 한국 사진사 최대의 아카이브인 ‘임응식 스크랩북’을 수년에 걸쳐 검토하고 정리했습니다. 한국 사진사의 잃어버린 고리를 찾았으며 ‘스크랩북’의 빈자리를 메워 나가면서 <한국사진사 인사이드 아웃, 1929~1982>를 계획했습니다. 한국 사진사를 새롭게 고찰하려는 이번 전시의 성과를 한국 사진계와 문화계가 공유하기를 기대합니다.
-
We designed a photo book for “Korean Photography Inside Out, 1929-1982,” the opening exhibition of MUSEUM HANMI SAMCHEONG.
It is a historical exhibition that looks back on the 50 years of Korean photography, and it follows the footsteps of what institutional conditions Korean photography made history from 1929 to 1982. Over the years, we reviewed and organized the “Im Eung-sik scrapbook,” the largest archive of Korean photographers owned by Museum Hanmi. We found the lost link of Korean photographers and planned “Korean Photography Inside Out, 1929-1982” while filling in the vacancy of “Scrapbook.” It is hoped that the Korean photography and cultural world will share the results of this exhibition, which seeks to examine the history of Korean photography in a new way.