hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.      
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagrambehance | kimsunghoon.co.kr
/
about hej


kim sunghoon ︎︎︎


Brand Design 
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Leaflet) 
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL
- LUXIA Brand Book
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA
- hej
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY 
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding
- THE A.TION Branding
- ETERNO CHEONGDAM Brand Book 
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double)
- ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
- K ONE Branding
- korecipe Branding (Package) 
- korecipe Branding
- ETERNO CHEONGDAM Billboard_B
- ETERNO CHEONGDAMBillboard_A
- WEMADE shift Mask & Strap set
- buddyBUDDY
- hej Goods 
- SHIFT (WEMADE Brand Extension) 
- WEMADE, SHIFT Mask Kit
- Junglim Architecture Branding
- wecampaign Branding 
- Birthday of Hangeul

Book Design
- Anselm Kiefer: HERBST(Exhibition Book)
- Lee Jeong-gi, a pilgrim who follows the sound 
- Korean Photography Inside Out, 1929-1982
- Korean Photography Inside Out, 1929-1982
- MUSEUM HANMI SAMCHEONG
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Exhibition of 100 Years of Democracy in Korea
- Gwangju Design Biennale 2019


Poster Design
- Anselm Kiefer: HERBST(Exhibition Poster)
- Korean Photography Inside Out, 1929-1982
- 576th Birthday of Hangeul
- Happy New Year 2022
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- Stardust, Black & White 
- 574th Birthday of Hangeul
- Happy New Year 2020
- Currency War
- Exhibition of 100 Years of Democracy in Korea
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- 573th Birthday of Hangeul
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- Happy New Year 2019
- 572th Birthday of Hangeul
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- 570th Birthday of Hangeul


Graphic Design
- 2022 Calendar_hej
- 2020 Kakao’s Commitment and Responsibility
- KCC Brochure
- Beautiful Building in the City 2020 Calendar 
- Vamos Eco Bag


Space & Signage Design
- Anselm Kiefer: HERBST(Exhibition Design)
- ETERNO CHEONGDAM Sign System ​(Signage)
- Exhibition of 100 Years of Democracy in Korea



hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
/
about hej
kim sunghoon ︎︎︎



Inside Out, A History of Korean Photography 1929~1982
Photo Book
2023

170 x 240 mm
512 page
Offset Print

***
- GOLD, LONDON DESIGN AWARDS, LONDON/UK (2023)
- BRONZE, A’Design Award & Competition 2022, MILANO/ITALY (2023)

Client: MUSEUM HANMI SAMCHEONG

Creative Director: Kim Sunghoon
Design: Kim Sunghoon

뮤지엄한미 삼청의 개관전시인 <한국사진사 인사이드 아웃, 1929~1982> 사진집을 디자인했습니다.
한국 사진의 50여 년을 되돌아보는 역사전시로 1929년부터 1982년까지 한국 사진이 어떠한 제도적 조건 속에서 역사를 일궈갔는지 그 발자취를 따라가봅니다. 뮤지엄한미가 소장한 한국 사진사 최대의 아카이브인 ‘임응식 스크랩북’을 수년에 걸쳐 검토하고 정리했습니다. 한국 사진사의 잃어버린 고리를 찾았으며 ‘스크랩북’의 빈자리를 메워 나가면서 <한국사진사 인사이드 아웃, 1929~1982>를 계획했습니다. 한국 사진사를 새롭게 고찰하려는 이번 전시의 성과를 한국 사진계와 문화계가 공유하기를 기대합니다.

We designed a photo book for “Korean Photography Inside Out, 1929-1982,” the opening exhibition of MUSEUM HANMI SAMCHEONG.
It is a historical exhibition that looks back on the 50 years of Korean photography, and it follows the footsteps of what institutional conditions Korean photography made history from 1929 to 1982. Over the years, we reviewed and organized the “Im Eung-sik scrapbook,” the largest archive of Korean photographers owned by Museum Hanmi. We found the lost link of Korean photographers and planned “Korean Photography Inside Out, 1929-1982” while filling in the vacancy of “Scrapbook.” It is hoped that the Korean photography and cultural world will share the results of this exhibition, which seeks to examine the history of Korean photography in a new way.