︎
Brand Design
Studio
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| We are working on graphic design based on typography. And we are interested in using various visual languages as a means of communication. We produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기를 만들어냅니다. 
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. From the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design.
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram |  behance | kimsunghoon.co.kr | 
/
about hej

kim sunghoon ︎︎︎

2024 - ETERNO (Brand Fonts)
- ETERNO (Architectural philosophy)
- ETERNO (Brand Philosophy)
- ETERNO (Brand Identity)
- 578th Birthday of Hangeul (Poster)
- Markus  Lüpertz: Sins, Myths and Other Questions (Exhibition Book)
- Markus  Lüpertz: Sins, Myths and Other Questions (Exhibition Leaflet)
- LEIKO IKEMURA: Light on the Horizon (Exhibition Book)
- LEIKO IKEMURA: Light on the Horizon (Exhibition Poster)
-ETERNO CHEONGDAM Sign System ​(Signage)
2023
- 577th Birthday of Hangeul (Poster) - Anselm Kiefer: HERBST(Exhibition Poster)- Anselm Kiefer: HERBST(Exhibition Book)- Anselm Kiefer: HERBST(Exhibition Design) - Lee Jeong-gi, a pilgrim who follows the sound (Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
 - Korean Photography Inside Out, 1929-1982 (Photo Book)

2022
- Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
- MUSEUM HANMI SAMCHEONG (Book)
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
 - A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL (Branding) 
- 576th Birthday of Hangeul (Poster) 
- LUXIA (Brand Book)
- Honey SaSha (Brand Movie)
- Honey SaSha (Branding)
 - LUXIA (Billboard)
 - LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
 - LUXIA (Branding)
 - hej (Branding)
2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book) 
- 87MM ILSANG FONT FAMILY (Font Movie)
- 87MM ILSANG FONT FAMILY (Font)
- THE A.TION (Application)
- THE A.TION (Branding) 
- Happy New Year 2022 (Poster) 
- 2022 hej (Calendar)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster) 
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Customize Book_Double)
- ETERNO CHEONGDAM (Brand Customize Book_Single)
- ETERNO CHEONGDAM (Brand Application) 
- K ONE (Branding)
 - korecipe (Package)
- korecipe (Branding) 
- 2020 Kakao’s Commitment and Responsibility (Report) 
- KCC (Brochure)
- ETERNO CHEONGDAM (Billboard_B)
- ETERNO CHEONGDAM (Billboard_A)
- WEMADE shift (Mask & Strap set) 
- buddyBUDDY (Branding) 
 - hej (Goods)   
Before 2021
- Stardust, Black & White (Poster)
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT (Mask Kit) 
- 574th Birthday of Hangeul (Poster) 
- Dokkaebi (Book) 
- BIG-GAME: EVERYDAY OBJECTS (Book)
- Kang Yoon Sung, Graphic Design Story (Book) 
- Beautiful Building in the City 2020 (Calendar)
- Vamos (Eco Bag) 
- Happy New Year 2020 (Poster)
- Currency War (Poster)
- Exhibition of 100 Years of Democracy in Korea (Book)
- Exhibition of 100 Years of Democracy in Korea (Exhibition Design)
 - Exhibition of 100 Years of Democracy in Korea (Poster)
 - March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
- 573th Birthday of Hangeul (Poster)
- Gwangju Design Biennale 2019 (Book) 
- Junglim Architecture (Branding) 
- Bauhaus Dessau, 100 Years of Bauhaus (Poster)
- March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
- Happy New Year 2019 (Poster)
- 572th Birthday of Hangeul (Poster) 
- wecampaign (Branding) 
- Hangeul, 14 Consonant Letter (Poster)
- 571st Birthday of Hangeul (Poster)
- 570th Birthday of Hangeul (Poster) 
- Birthday of Hangeul (Branding)

hej

Brand Design
Studio
/
| we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기 만들어냅니다.
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. from the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design. 
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr | 
/
about hej
kim sunghoon ︎︎︎


Kang Yoon Sung,
Graphic Design Story

Book
2020

170 x 240 mm, 648page
Offset Print

Client: Kang Yoon Sung

***
- BRONZE, A’Design Award & Competition 2020: Book Design, MILANO/ITALY (2021)
- SELECTED, Asia-Pacific Design Award 2020, GUANGZHOU/CHINA (2020)

‘강윤성 그래픽디자인 이야기’를 디자인 했습니다. 강윤성은 한국을 대표하는 그래픽 디자이너이자 대학 교수로 2020년 2월에 퇴임을 했습니다. 퇴임을 기념하기 위해 책을 만들게 되었습니다. 옛날부터 한국에서는 무지개 떡을 만들어 잔치에 나눠먹는 풍습이 있었습니다. 은퇴가 슬픈 날이 아니라 잔치가 되기를 바랐기 때문에 책의 콘셉트가 무지개 떡이 되었습니다. 이 책은 한국, 중국, 일본에서 온 60명의 동료와 학생들의 편지와 강윤성의 디자인 작업으로 구성되어 있습니다. 이 책은 강윤성의 디자인 여정의 끝이 아니라 새로운 시작을 위한 쉼표를 의미합니다.

We designed 'Kang Yoon Sung graphic design story'. Yoonsung Kang retired as a graphic designer and university professor representing Korea in February 2020. We made a book to celebrate our retirement. Since a long time ago, there has been a custom in Korea to make rainbow rice cakes and share them with a feast. The concept of the book became rainbow rice cake because We wanted retirement to be a feast, not a sad day. This book consists of letters from 60 colleagues and students from Korea, China, and Japan, and design work by Yoonsung Kang. This book means a comma for a new beginning, not the end of Yoonsung Kang's design journey.