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hej

Brand Design Studio
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SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.      
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we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram |  behance | kimsunghoon.co.kr | 
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about hej

kim sunghoon ︎︎︎

Brand Design 
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Leaflet) 
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Poster)
 - LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
 - LAPENTHILL (Application 1)
 - LAPENTHILL
 - LUXIA Brand Book
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
 - LUXIA (Brand Movie)
- LUXIA
- hej
 - MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY 
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding
- THE A.TION Branding
- ETERNO CHEONGDAM Brand Book 
 - ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double)
- ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
 - K ONE Branding
- korecipe Branding (Package) 
- korecipe Branding
 - ETERNO CHEONGDAM Billboard_B
- ETERNO CHEONGDAMBillboard_A
- WEMADE shift Mask & Strap set
- buddyBUDDY
- hej Goods 
- SHIFT (WEMADE Brand Extension) 
- WEMADE, SHIFT Mask Kit
- Junglim Architecture Branding
- wecampaign Branding 
- Birthday of Hangeul
Book Design
- Lee Jeong-gi, a pilgrim who follows the sound 
- Korean Photography Inside Out, 1929-1982
- Korean Photography Inside Out, 1929-1982
- MUSEUM HANMI SAMCHEONG
 - 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Exhibition of 100 Years of Democracy in Korea
- Gwangju Design Biennale 2019

Poster Design
- Korean Photography Inside Out, 1929-1982
 - 576th Birthday of Hangeul
- Happy New Year 2022
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- Stardust, Black & White 
- 574th Birthday of Hangeul
- Happy New Year 2020
- Currency War
- Exhibition of 100 Years of Democracy in Korea
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- 573th Birthday of Hangeul
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- Happy New Year 2019
- 572th Birthday of Hangeul
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- 570th Birthday of Hangeul

Graphic Design
- 2022 Calendar_hej
 - 2020 Kakao’s Commitment and Responsibility
- KCC Brochure
- Beautiful Building in the City 2020 Calendar 
- Vamos Eco Bag
Space & Signage Design
- ETERNO CHEONGDAM Sign System (Signage)
- Exhibition of 100 Years of Democracy in Korea

hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr | 
/
about hej
kim sunghoon ︎︎︎


Kang Yoon Sung,
Graphic Design Story

Book
2020
170 x 240 mm, 648page
Offset Print

Client: Kang Yoon Sung

***
- BRONZE, A’Design Award & Competition 2020: Book Design, MILANO/ITALY (2021)
- SELECTED, Asia-Pacific Design Award 2020, GUANGZHOU/CHINA (2020)

‘강윤성 그래픽디자인 이야기’를 디자인 했습니다. 강윤성은 한국을 대표하는 그래픽 디자이너이자 대학 교수로 2020년 2월에 퇴임을 했습니다. 퇴임을 기념하기 위해 책을 만들게 되었습니다. 옛날부터 한국에서는 무지개 떡을 만들어 잔치에 나눠먹는 풍습이 있었습니다. 은퇴가 슬픈 날이 아니라 잔치가 되기를 바랐기 때문에 책의 콘셉트가 무지개 떡이 되었습니다. 이 책은 한국, 중국, 일본에서 온 60명의 동료와 학생들의 편지와 강윤성의 디자인 작업으로 구성되어 있습니다. 이 책은 강윤성의 디자인 여정의 끝이 아니라 새로운 시작을 위한 쉼표를 의미합니다.

We designed 'Kang Yoon Sung graphic design story'. Yoonsung Kang retired as a graphic designer and university professor representing Korea in February 2020. We made a book to celebrate our retirement. Since a long time ago, there has been a custom in Korea to make rainbow rice cakes and share them with a feast. The concept of the book became rainbow rice cake because We wanted retirement to be a feast, not a sad day. This book consists of letters from 60 colleagues and students from Korea, China, and Japan, and design work by Yoonsung Kang. This book means a comma for a new beginning, not the end of Yoonsung Kang's design journey.