| We are working on graphic design based on typography. And we are interested in using various visual languages as a means of communication. We produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기를 만들어냅니다.
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. From the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design.
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience
| hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
about hej
kim sunghoon ︎︎︎
2025
︎Honey SaSha (Branding)
︎ETERNO (Brand Book)
︎happy new year 2025
2024
︎MEMORY(Book)
︎ETERNO (Brand Fonts)
︎ETERNO (Architectural philosophy)
︎ETERNO (Brand Philosophy)
︎ETERNO (Brand Identity)
︎578th Birthday of Hangeul (Poster)
︎Markus Lüpertz: Sins, Myths and Other Questions (Exhibition Book)
︎Markus Lüpertz: Sins, Myths and Other Questions (Exhibition Leaflet)
︎LEIKO IKEMURA: Light on the Horizon (Exhibition Book)
︎LEIKO IKEMURA: Light on the Horizon (Exhibition Poster)
︎ETERNO CHEONGDAM Sign System (Signage)
2023
︎577th Birthday of Hangeul (Poster)
︎Anselm Kiefer: HERBST(Exhibition Poster)
︎Anselm Kiefer: HERBST(Exhibition Book)
︎Anselm Kiefer: HERBST(Exhibition Design)
︎Lee Jeong-gi, a pilgrim who follows the sound (Book)
︎Korean Photography Inside Out, 1929-1982 (Photo Book)
︎Korean Photography Inside Out, 1929-1982 (Photo Book)
2022
︎Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
︎MUSEUM HANMI SAMCHEONG (Book)
︎20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
︎LAPENTHILL (Brand Book)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
︎A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
︎LAPENTHILL (Billboard)
︎LAPENTHILL (Application 2)
︎LAPENTHILL (Application 1)
︎LAPENTHILL (Branding)
︎576th Birthday of Hangeul (Poster)
︎LUXIA (Brand Book)
︎Honey SaSha (Brand Movie)
︎Honey SaSha (Branding)
︎LUXIA (Billboard)
︎LUXIA (Brand Book)
︎LUXIA (Letter of Invitation)
︎LUXIA (Brand Movie)
︎LUXIA (Branding)
︎hej (Branding)
2021
︎MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book)
︎87MM ILSANG FONT FAMILY (Font Movie)
︎87MM ILSANG FONT FAMILY (Font)
︎THE A.TION (Application)
︎THE A.TION (Branding)
︎Happy New Year 2022 (Poster)
︎2022 hej (Calendar)
︎575th Birthday of Hangeul (Poster)
︎575th Birthday of Hangeul (Poster)
︎575th Birthday of Hangeul (Poster)
︎ETERNO CHEONGDAM (Brand Book)
︎ETERNO CHEONGDAM (Brand Book)
︎ETERNO CHEONGDAM (Brand Customize Book_Double)
︎ETERNO CHEONGDAM (Brand Customize Book_Single)
︎ETERNO CHEONGDAM (Brand Application)
︎K ONE (Branding)
︎korecipe (Package)
︎korecipe (Branding)
︎2020 Kakao’s Commitment and Responsibility (Report)
︎KCC (Brochure)
︎ETERNO CHEONGDAM (Billboard_B)
︎ETERNO CHEONGDAM (Billboard_A)
︎WEMADE shift (Mask & Strap set)
︎buddyBUDDY (Branding)
︎hej (Goods)
Before 2021
︎Stardust, Black & White (Poster)
︎SHIFT (WEMADE Brand Extension)
︎WEMADE, SHIFT (Mask Kit)
︎574th Birthday of Hangeul (Poster)
︎Dokkaebi (Book)
︎BIG-GAME: EVERYDAY OBJECTS (Book)
︎Kang Yoon Sung, Graphic Design Story (Book)
︎Beautiful Building in the City 2020 (Calendar)
︎Vamos (Eco Bag)
︎Happy New Year 2020 (Poster)
︎Currency War (Poster)
︎Exhibition of 100 Years of Democracy in Korea (Book)
︎Exhibition of 100 Years of Democracy in Korea (Exhibition Design)
︎Exhibition of 100 Years of Democracy in Korea (Poster)
︎March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
︎573th Birthday of Hangeul (Poster)
︎Gwangju Design Biennale 2019 (Book)
︎Junglim Architecture (Branding)
︎Bauhaus Dessau, 100 Years of Bauhaus (Poster)
︎March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
︎Happy New Year 2019 (Poster)
︎572th Birthday of Hangeul (Poster)
︎wecampaign (Branding)
︎Hangeul, 14 Consonant Letter (Poster)
︎571st Birthday of Hangeul (Poster)
︎570th Birthday of Hangeul (Poster)
︎Birthday of Hangeul (Branding)
| we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기를 만들어냅니다.
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. from the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design.
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience
| hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
about hej
kim sunghoon ︎︎︎
BIG-GAME: EVERYDAY OBJECTS
Book
2020
170 x 230 mm, 160 page
Offset Print
Client: ag books
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‘빅게임’ 한국어판을 디자인했습니다. 세 명의 친구가 함께 시작한 디자인 스튜디오 ‘빅게임’. 그들의 15년에 걸친 디자인 스튜디오 성장기와 53개의 작업 이야기를 담은 책입니다. 『빅게임: 매일의 사물들』은 2019년 스위스 로잔 현대디자인미술관(mudac)에서 열린 빅게임의 15주년 회고 전시 <빅게임: 매일의 사물들> 도록을 한국어로 옮긴 것입니다.
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We designed the Korean edition of 'Big Game'. The design studio 'Big Game' started with three friends. It's a book about their 15 years of growth in design studios and 53 work stories. "Big Game: Everyday Things" is a Korean translation of the book <Big Game: Everyday Things>, a retrospective exhibition of the 15th anniversary of the Big Game held at the Museum of Contemporary Design (Mudac) in Switzerland in 2019.
2020
170 x 230 mm, 160 page
Offset Print
Client: ag books
-
‘빅게임’ 한국어판을 디자인했습니다. 세 명의 친구가 함께 시작한 디자인 스튜디오 ‘빅게임’. 그들의 15년에 걸친 디자인 스튜디오 성장기와 53개의 작업 이야기를 담은 책입니다. 『빅게임: 매일의 사물들』은 2019년 스위스 로잔 현대디자인미술관(mudac)에서 열린 빅게임의 15주년 회고 전시 <빅게임: 매일의 사물들> 도록을 한국어로 옮긴 것입니다.
-
We designed the Korean edition of 'Big Game'. The design studio 'Big Game' started with three friends. It's a book about their 15 years of growth in design studios and 53 work stories. "Big Game: Everyday Things" is a Korean translation of the book <Big Game: Everyday Things>, a retrospective exhibition of the 15th anniversary of the Big Game held at the Museum of Contemporary Design (Mudac) in Switzerland in 2019.