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Brand Design
Studio
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| We are working on graphic design based on typography. And we are interested in using various visual languages as a means of communication. We produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기를 만들어냅니다. 
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. From the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design.
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram |  behance | kimsunghoon.co.kr | 
/
about hej

kim sunghoon ︎︎︎

2024 - ETERNO (Brand Fonts)
- ETERNO (Architectural philosophy)
- ETERNO (Brand Philosophy)
- ETERNO (Brand Identity)
- 578th Birthday of Hangeul (Poster)
- Markus  Lüpertz: Sins, Myths and Other Questions (Exhibition Book)
- Markus  Lüpertz: Sins, Myths and Other Questions (Exhibition Leaflet)
- LEIKO IKEMURA: Light on the Horizon (Exhibition Book)
- LEIKO IKEMURA: Light on the Horizon (Exhibition Poster)
-ETERNO CHEONGDAM Sign System ​(Signage)
2023
- 577th Birthday of Hangeul (Poster) - Anselm Kiefer: HERBST(Exhibition Poster)- Anselm Kiefer: HERBST(Exhibition Book)- Anselm Kiefer: HERBST(Exhibition Design) - Lee Jeong-gi, a pilgrim who follows the sound (Book)
- Korean Photography Inside Out, 1929-1982 (Photo Book)
 - Korean Photography Inside Out, 1929-1982 (Photo Book)

2022
- Korean Photography Inside Out, 1929-1982 (Exhibition Poster)
- MUSEUM HANMI SAMCHEONG (Book)
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL (Book)
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Leaflet)
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
 - A New Encounter, Immersive Gallery of Korean Art (Exhibition Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL (Branding) 
- 576th Birthday of Hangeul (Poster) 
- LUXIA (Brand Book)
- Honey SaSha (Brand Movie)
- Honey SaSha (Branding)
 - LUXIA (Billboard)
 - LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
 - LUXIA (Branding)
 - hej (Branding)
2021
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’ (Brand Book) 
- 87MM ILSANG FONT FAMILY (Font Movie)
- 87MM ILSANG FONT FAMILY (Font)
- THE A.TION (Application)
- THE A.TION (Branding) 
- Happy New Year 2022 (Poster) 
- 2022 hej (Calendar)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster)
- 575th Birthday of Hangeul (Poster) 
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Book)
- ETERNO CHEONGDAM (Brand Customize Book_Double)
- ETERNO CHEONGDAM (Brand Customize Book_Single)
- ETERNO CHEONGDAM (Brand Application) 
- K ONE (Branding)
 - korecipe (Package)
- korecipe (Branding) 
- 2020 Kakao’s Commitment and Responsibility (Report) 
- KCC (Brochure)
- ETERNO CHEONGDAM (Billboard_B)
- ETERNO CHEONGDAM (Billboard_A)
- WEMADE shift (Mask & Strap set) 
- buddyBUDDY (Branding) 
 - hej (Goods)   
Before 2021
- Stardust, Black & White (Poster)
- SHIFT (WEMADE Brand Extension)
- WEMADE, SHIFT (Mask Kit) 
- 574th Birthday of Hangeul (Poster) 
- Dokkaebi (Book) 
- BIG-GAME: EVERYDAY OBJECTS (Book)
- Kang Yoon Sung, Graphic Design Story (Book) 
- Beautiful Building in the City 2020 (Calendar)
- Vamos (Eco Bag) 
- Happy New Year 2020 (Poster)
- Currency War (Poster)
- Exhibition of 100 Years of Democracy in Korea (Book)
- Exhibition of 100 Years of Democracy in Korea (Exhibition Design)
 - Exhibition of 100 Years of Democracy in Korea (Poster)
 - March 1st Independence Movement and Establishment of Provisional Government of Korea (Poster)
- 573th Birthday of Hangeul (Poster)
- Gwangju Design Biennale 2019 (Book) 
- Junglim Architecture (Branding) 
- Bauhaus Dessau, 100 Years of Bauhaus (Poster)
- March First Independence Movement (in 1919, against the Japaness colonial rule) (Poster)
- Happy New Year 2019 (Poster)
- 572th Birthday of Hangeul (Poster) 
- wecampaign (Branding) 
- Hangeul, 14 Consonant Letter (Poster)
- 571st Birthday of Hangeul (Poster)
- 570th Birthday of Hangeul (Poster) 
- Birthday of Hangeul (Branding)

hej

Brand Design
Studio
/
| we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design.
| 가장 가치 있는 브랜드는 사람들이 경험하고, 기억하고, 공유할 수 있는 이야기 만들어냅니다.
| SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE. | We use a variety of communication methods to guide our customers through their brand experience journey. from the birth of a brand to its expansion by creating a methodology through simplicity, clarity, harmony, and balance. We are working on brand experience design. 
| Creative Directing & Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Sign & Space Design, etc. Design | Strategy & Consulting / Design & Planning >>> Brand Experience
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr | 
/
about hej
kim sunghoon ︎︎︎


LAPENTHILL

Brand Application / Branding
2022

Client: LAPENTHILL, HYUNDAI E&C

Creative Director: Kim Sunghoon
Design: Kim Sunghoon
Contents Director: Park Sohyun

광주 첨단지구의 고급 펜트하우스 라펜트힐의 브랜드를 디자인했습니다.
새로운 공간에 대한 사유. 인식의 틀을 깨는 새로운 공간의 재정의. 일상이 깊어지고 풍성해지는 과정을 매 순간 향유하고 함께할 수 있는 곳.
고급 주거 건축의 미학과 공간의 패러다임을 바꿉니다. 고품격 주거 건축의 대명사 현대건설과 함께, 라펜트힐은 광주의 변화를 견인하고 첨단지구의 혁신적 미래를 완성합니다.

We designed the brand of LAPENTHILL, a luxury penthouse in Gwangju's cheumdan district.
an idea for a new space Redefining a new space that breaks the mold of perception. A place where you can enjoy the process of deepening and enriching your daily life every moment.
Changing the aesthetics of luxury residential architecture and the paradigm of space. Along with Hyundai Engineering & Construction, the epitome of high-quality residential architecture, LAPENTHILL drives changes in Gwangju and completes the innovative future of the cheumdan district.