hej

Brand Design Studio
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SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.      
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagrambehance | kimsunghoon.co.kr
/
about hej


kim sunghoon ︎︎︎


Brand Design 
- A New Encounter, Immersive Gallery of Korean Art (Leaflet) 
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL
- LUXIA Brand Book
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA
- hej
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY 
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding
- THE A.TION Branding
- ETERNO CHEONGDAM Brand Book 
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double)
- ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
- K ONE Branding
- korecipe Branding (Package) 
- korecipe Branding
- ETERNO CHEONGDAM Billboard_B
- ETERNO CHEONGDAMBillboard_A
- WEMADE shift Mask & Strap set
- buddyBUDDY
- hej Goods 
- SHIFT (WEMADE Brand Extension) 
- WEMADE, SHIFT Mask Kit
- Junglim Architecture Branding
- wecampaign Branding 
- Birthday of Hangeul

Book Design
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Exhibition of 100 Years of Democracy in Korea
- Gwangju Design Biennale 2019


Poster Design
- 576th Birthday of Hangeul
- Happy New Year 2022
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- Stardust, Black & White 
- 574th Birthday of Hangeul
- Happy New Year 2020
- Currency War
- Exhibition of 100 Years of Democracy in Korea
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- 573th Birthday of Hangeul
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- Happy New Year 2019
- 572th Birthday of Hangeul
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- 570th Birthday of Hangeul


Graphic Design
- 2022 Calendar_hej
- 2020 Kakao’s Commitment and Responsibility
- KCC Brochure
- Beautiful Building in the City 2020 Calendar 
- Vamos Eco Bag


Space & Signage Design
- ETERNO CHEONGDAM Sign System (Signage)
- Exhibition of 100 Years of Democracy in Korea



hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
/
about hej
kim sunghoon ︎︎︎



LAPENTHILL

Application, Branding
2022

Client: LAPENTHILL, HYUNDAI E&C

Creative Director: Kim Sunghoon
Design: Kim Sunghoon

광주 첨단지구의 고급 펜트하우스 라펜트힐의 브랜드를 디자인했습니다.
새로운 공간에 대한 사유. 인식의 틀을 깨는 새로운 공간의 재정의. 일상이 깊어지고 풍성해지는 과정을 매 순간 향유하고 함께할 수 있는 곳.
고급 주거 건축의 미학과 공간의 패러다임을 바꿉니다. 고품격 주거 건축의 대명사 현대건설과 함께, 라펜트힐은 광주의 변화를 견인하고 첨단지구의 혁신적 미래를 완성합니다.

We designed the brand of LAPENTHILL, a luxury penthouse in Gwangju's cheumdan district.
an idea for a new space Redefining a new space that breaks the mold of perception. A place where you can enjoy the process of deepening and enriching your daily life every moment.
Changing the aesthetics of luxury residential architecture and the paradigm of space. Along with Hyundai Engineering & Construction, the epitome of high-quality residential architecture, LAPENTHILL drives changes in Gwangju and completes the innovative future of the cheumdan district.