hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.      
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagrambehance | kimsunghoon.co.kr
/
about hej


kim sunghoon ︎︎︎


Brand Design 
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA
- hej
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY 
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding
- THE A.TION Branding
- ETERNO CHEONGDAM Brand Book 
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double)
- ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
- K ONE Branding
- korecipe Branding (Package) 
- korecipe Branding
- ETERNO CHEONGDAM Billboard_B
- ETERNO CHEONGDAMBillboard_A
- WEMADE shift Mask & Strap set
- buddyBUDDY
- hej Goods 
- SHIFT (WEMADE Brand Extension) 
- WEMADE, SHIFT Mask Kit
- Junglim Architecture Branding
- wecampaign Branding 
- Birthday of Hangeul

Book Design
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Exhibition of 100 Years of Democracy in Korea
- Gwangju Design Biennale 2019


Poster Design
- Happy New Year 2022
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- Stardust, Black & White 
- 574th Birthday of Hangeul
- Happy New Year 2020
- Currency War
- Exhibition of 100 Years of Democracy in Korea
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- 573th Birthday of Hangeul
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- Happy New Year 2019
- 572th Birthday of Hangeul
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- 570th Birthday of Hangeul


Graphic Design
- 2022 Calendar_hej
- 2020 Kakao’s Commitment and Responsibility
- KCC Brochure
- Beautiful Building in the City 2020 Calendar 
- Vamos Eco Bag


Space & Signage Design
- ETERNO CHEONGDAM Sign System (Signage)
- Exhibition of 100 Years of Democracy in Korea



hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
/
about hej
kim sunghoon ︎︎︎

Honey


Motion, Branding
2022

Client: Honey SaSha

Creative Director: Kim Sunghoon
Design: Kim Sunghoon
Motion: Lee Yeoungbeen

미디어 콘텐츠 전문 프로덕션 꿀벌사샤의 브랜드를 디자인했습니다. 꿀벌사샤는 소련의 작가 아나똘리 리바꼬프(Rybakov, Anatolii Naumovich) 소설 《아르바뜨의 아이들 / Children of the Arbat, Дети Арбата》 주인공 ‘사샤 빤끄라또프’의 사샤를 이름으로 사용하게 되었습니다. 로마자 표기 Sasha Pankratov, 러시아어로는 Саша Панкратов입니다. 꿀벌에 관심을 갖게 되었고 꿀벌과 친하게 지내고 싶어 시작한 꿀벌 사샤. 창업자의 마음 깊숙한 곳에 머물던 사샤 빤끄라또프가 이제 드디어 세상에 나오게 되어 꿀벌사샤가 탄생하게 되었습니다. 인간에게 선한 영향을 미치는 꿀벌의 일상을 존중하며, 사샤가 많은 일을 해서 여기 저기에 선한 영향력의 꽃을 피우기를 바랍니다.

We designed the brand for Honey SaSha, a professional media content production company. Honey SaSha came to be named after Sasha of Sasha Pankratov, the protagonist of the novel Children of the Arbat by Soviet writers Rybakov, Anatolii Naumovich. Romanization is Sasha Pankratov, and in Russian, it is Саша Панкратов. Founder became interested in bees and wanted to be friendly with them. Sasha Pankratov, who stayed deep in the heart of the founder, is now finally out in the world, and Honey SaSha was born. Respecting the daily life of bees that have a good influence on humans, We hope SaSha does a lot of work so that a flower of good influence blooms here and there.