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hej

Brand Design Studio
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SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.      
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we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram |  behance | kimsunghoon.co.kr | 
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about hej

kim sunghoon ︎︎︎

Brand Design 
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Leaflet) 
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Poster)
 - LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
 - LAPENTHILL (Application 1)
 - LAPENTHILL
 - LUXIA Brand Book
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
 - LUXIA (Brand Movie)
- LUXIA
- hej
 - MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY 
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding
- THE A.TION Branding
- ETERNO CHEONGDAM Brand Book 
 - ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double)
- ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
 - K ONE Branding
- korecipe Branding (Package) 
- korecipe Branding
 - ETERNO CHEONGDAM Billboard_B
- ETERNO CHEONGDAMBillboard_A
- WEMADE shift Mask & Strap set
- buddyBUDDY
- hej Goods 
- SHIFT (WEMADE Brand Extension) 
- WEMADE, SHIFT Mask Kit
- Junglim Architecture Branding
- wecampaign Branding 
- Birthday of Hangeul
Book Design
- Lee Jeong-gi, a pilgrim who follows the sound 
- Korean Photography Inside Out, 1929-1982
- Korean Photography Inside Out, 1929-1982
- MUSEUM HANMI SAMCHEONG
 - 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Exhibition of 100 Years of Democracy in Korea
- Gwangju Design Biennale 2019

Poster Design
- Korean Photography Inside Out, 1929-1982
 - 576th Birthday of Hangeul
- Happy New Year 2022
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- Stardust, Black & White 
- 574th Birthday of Hangeul
- Happy New Year 2020
- Currency War
- Exhibition of 100 Years of Democracy in Korea
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- 573th Birthday of Hangeul
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- Happy New Year 2019
- 572th Birthday of Hangeul
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- 570th Birthday of Hangeul

Graphic Design
- 2022 Calendar_hej
 - 2020 Kakao’s Commitment and Responsibility
- KCC Brochure
- Beautiful Building in the City 2020 Calendar 
- Vamos Eco Bag
Space & Signage Design
- ETERNO CHEONGDAM Sign System (Signage)
- Exhibition of 100 Years of Democracy in Korea

hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr | 
/
about hej
kim sunghoon ︎︎︎
THE A.TION
Branding
Branding
2021

Client: THE A.TION, DL Construction

Creative Director: Kim Sunghoon
Design: Kim Sunghoon

최고급 아파트 브랜드 THE A.TION의 브랜드를 디자인했습니다. THE A.TION은 부산의 최고 중심지인 부산 진구 서면, 그리고 부산 시민 공원이 바로 옆에 위치하고 DL Construction이 만듭니다. 메트로폴리스의 한가운데에 101만 그루의 숲을 거니는 특권. 누구나 한 번쯤 꿈꾸었을 공원의 아침과 어디든 빠르게 통하는 여유로운 하루. 세상이 동경하는 이 모든 가치가 일상의 풍경이 됩니다.

We designed the brand of THE A.TION, a top-notch apartment brand. THE A.TION is located in Seomyeon, Jin-gu, Busan, the highest center of Busan, and Busan Citizen's Park is located right next to it, and is created by DL Construction. The privilege of walking through 1.01 million forests in the middle of the metropolis. A relaxing morning in the park that everyone would have dreamed of at least once and a relaxing day that connects quickly anywhere. All these values that the world admires become a landscape of everyday life.