hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.      
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagrambehance | kimsunghoon.co.kr
/
about hej


kim sunghoon ︎︎︎


Brand Design 
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Leaflet) 
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL
- LUXIA Brand Book
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA
- hej
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY 
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding
- THE A.TION Branding
- ETERNO CHEONGDAM Brand Book 
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double)
- ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
- K ONE Branding
- korecipe Branding (Package) 
- korecipe Branding
- ETERNO CHEONGDAM Billboard_B
- ETERNO CHEONGDAMBillboard_A
- WEMADE shift Mask & Strap set
- buddyBUDDY
- hej Goods 
- SHIFT (WEMADE Brand Extension) 
- WEMADE, SHIFT Mask Kit
- Junglim Architecture Branding
- wecampaign Branding 
- Birthday of Hangeul

Book Design
- Anselm Kiefer: HERBST(Exhibition Book)
- Lee Jeong-gi, a pilgrim who follows the sound 
- Korean Photography Inside Out, 1929-1982
- Korean Photography Inside Out, 1929-1982
- MUSEUM HANMI SAMCHEONG
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Exhibition of 100 Years of Democracy in Korea
- Gwangju Design Biennale 2019


Poster Design
- Anselm Kiefer: HERBST(Exhibition Poster)
- Korean Photography Inside Out, 1929-1982
- 576th Birthday of Hangeul
- Happy New Year 2022
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- Stardust, Black & White 
- 574th Birthday of Hangeul
- Happy New Year 2020
- Currency War
- Exhibition of 100 Years of Democracy in Korea
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- 573th Birthday of Hangeul
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- Happy New Year 2019
- 572th Birthday of Hangeul
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- 570th Birthday of Hangeul


Graphic Design
- 2022 Calendar_hej
- 2020 Kakao’s Commitment and Responsibility
- KCC Brochure
- Beautiful Building in the City 2020 Calendar 
- Vamos Eco Bag


Space & Signage Design
- Anselm Kiefer: HERBST(Exhibition Design)
- ETERNO CHEONGDAM Sign System ​(Signage)
- Exhibition of 100 Years of Democracy in Korea



hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
/
about hej
kim sunghoon ︎︎︎



20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL

History Book
2022

170 x 240 mm
216 page
Offset Print

Client: THE MUSEUM OF PHOTOGRAPHY, SEOUL

Creative Director: Kim Sunghoon
Design: Kim Sunghoon

한미사진미술관 20년의 기록을 담은 <한미사진미술관 20년 이야기>를 디자인했습니다.
한미사진미술관의 20년 역사를 정리한 것으로 한국의 사진예술사를 정리하는 핵심적인 기록으로 한국의 사진예술이 발전하는데 중요한 밑거름이 될 것입니다. 평생 동안 수집해온 국내외 최고 수준의 저명 작가들의 작품들이 한미사진미술관의 핵심을 이루고 있으며, 20년 동안 수많은 전시와 사진집 출간을 통해 사진 예술의 진수를 보여주었습니다. 이를 통해 우리 사회에서 사진예술의 경지와 평가를 높이는 성과를 이룩하였고 동시에 국제적으로 한국 사진예술들이 널이 알려지는 계기를 만들어내었습니다.

We designed the “20 Years Story of THE MUSEUM OF PHOTOGRAPHY, SEOUL,” which contains a record of 20 years at THE MUSEUM OF PHOTOGRAPHY, SEOUL.
It summarizes the 20-year history of THE MUSEUM OF PHOTOGRAPHY, SEOUL and Art, which will serve as an important foundation for the development of Korean photography and art as a key record in the history of Korean photography. The works of top-notch artists at home and abroad, which have been collected throughout their lives, are at the heart of THE MUSEUM OF PHOTOGRAPHY, SEOUL, and have shown the essence of photographic art through numerous exhibitions and photo books for 20 years. Through this, we have achieved results in enhancing the level and evaluation of photography art in our society, and at the same time, we have created an opportunity for Korean photography arts to become known internationally.