hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.      
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagrambehance | kimsunghoon.co.kr
/
about hej


kim sunghoon ︎︎︎


Brand Design
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA
- hej
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY 
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding
- THE A.TION Branding
- ETERNO CHEONGDAM Brand Book 
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double)
- ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
- K ONE Branding
- korecipe Branding (Package) 
- korecipe Branding
- ETERNO CHEONGDAM Billboard_B
- ETERNO CHEONGDAMBillboard_A
- WEMADE shift Mask & Strap set
- buddyBUDDY
- hej Goods 
- SHIFT (WEMADE Brand Extension) 
- WEMADE, SHIFT Mask Kit
- Junglim Architecture Branding
- wecampaign Branding 
- Birthday of Hangeul

Book Design
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Exhibition of 100 Years of Democracy in Korea
- Gwangju Design Biennale 2019


Poster Design
- Happy New Year 2022
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- Stardust, Black & White 
- 574th Birthday of Hangeul
- Happy New Year 2020
- Currency War
- Exhibition of 100 Years of Democracy in Korea
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- 573th Birthday of Hangeul
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- Happy New Year 2019
- 572th Birthday of Hangeul
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- 570th Birthday of Hangeul


Graphic Design
- 2022 Calendar_hej
- 2020 Kakao’s Commitment and Responsibility
- KCC Brochure
- Beautiful Building in the City 2020 Calendar 
- Vamos Eco Bag


Space & Signage Design
- ETERNO CHEONGDAM Sign System (Signage)
- Exhibition of 100 Years of Democracy in Korea



hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
/
about hej
kim sunghoon ︎︎︎

MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’

Branding, Brand Book
2021
Hardcover book
190 mm × 280 mm × 33 mm
400 page
Offset Print

Client: 87MM

Creative Director: Kim Sunghoon
Design: Kim Sunghoon

대한민국의 패션 브랜드인 87MM의 브랜드북을 디자인했습니다. 87MM은 센스와 위트를 통해 일상의 문화를 만들어가는 한국의 대표적인 패션 브랜드입니다. 2011년 런칭 이후 10주년의 기록을 담은 브랜드 북, 《Moment by Moment, We Say ‘No Concept But Good Sense’》를 통해 87MM의 지난 10년간의 이야기를 볼 수 있습니다. 패션 모델이었던 87MM의 두 명의 설립자를 인터뷰하면서 그들이 옷을 만들게 된 이야기를 알게 되었습니다. 그들이 옷을 만들며 지내온 10년 동안의 과정에 대한 이야기를 책에 옮겨 표현하고 싶었습니다. 그들이 좋아하는 색상과 그래픽, 각종 요소들을 어떻게 조합하여 책에 표현할지 고민하게 되었습니다. 8과 7이라는 숫자에서 영감을 받아 글자를 디자인하게 되었고, 이 글자를 사용해서 책을 디자인하게 되었습니다. 우리는 브랜드북을 통해 대한민국을 대표하는 패션 브랜드인 87MM을 좋아하는 대중들에게 2011년 설립 이후 10년 동안의 이야기를 들려주고자 했습니다. 이 책은 87MM의 브랜드 철학은 물론 브랜드의 이야기와 두 명의 설립자의 이야기를 통해 87MM을 좋아하고 열광하는 한국의 젊은 대중들과 보다 더 긴밀한 소통할 수 있는 역할을 할 것입니다.

We designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book, 《Moment by Moment, We Say ‘No Concept But Good Sense’》, which contains the record of the 10th anniversary since its launch in 2011. While interviewing the two founders of 87MM, who were fashion models, We learned the story of how they made clothes. We wanted to convey the story of their 10 years of making clothes in a book. We came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, We designed fonts, and We designed books using these fonts. Through the brand book, we designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87 MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.