hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.      
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagrambehance | kimsunghoon.co.kr
/
about hej


kim sunghoon ︎︎︎


Brand Design 
- LAPENTHILL (Brand Book)
- A New Encounter, Immersive Gallery of Korean Art (Leaflet) 
- A New Encounter, Immersive Gallery of Korean Art (Exhibition Graphic)
- A New Encounter, Immersive Gallery of Korean Art (Poster)
- LAPENTHILL (Billboard)
- LAPENTHILL (Application 2)
- LAPENTHILL (Application 1)
- LAPENTHILL
- LUXIA Brand Book
- Honey SaSha (Brand Movie)
- Honey SaSha
- LUXIA (Billboard)
- LUXIA (Brand Book)
- LUXIA (Letter of Invitation)
- LUXIA (Brand Movie)
- LUXIA
- hej
- MOMENT BY MOMENT, WE SAY ‘NO CONCEPT BUT GOOD SENSE’
- 87MM ILSANG FONT FAMILY 
- 87MM ILSANG FONT FAMILY
- THE A.TION Branding
- THE A.TION Branding
- ETERNO CHEONGDAM Brand Book 
- ETERNO CHEONGDAM Brand Book
- ETERNO CHEONGDAM Brand Customize Book (Double)
- ETERNO CHEONGDAM Brand Customize Book (Single)
- ETERNO CHEONGDAM Brand Application
- K ONE Branding
- korecipe Branding (Package) 
- korecipe Branding
- ETERNO CHEONGDAM Billboard_B
- ETERNO CHEONGDAMBillboard_A
- WEMADE shift Mask & Strap set
- buddyBUDDY
- hej Goods 
- SHIFT (WEMADE Brand Extension) 
- WEMADE, SHIFT Mask Kit
- Junglim Architecture Branding
- wecampaign Branding 
- Birthday of Hangeul

Book Design
- Anselm Kiefer: HERBST(Exhibition Book)
- Lee Jeong-gi, a pilgrim who follows the sound 
- Korean Photography Inside Out, 1929-1982
- Korean Photography Inside Out, 1929-1982
- MUSEUM HANMI SAMCHEONG
- 20 YEARS OF THE MUSEUM OF PHOTOGRAPHY, SEOUL
- Dokkaebi
- BIG-GAME: EVERYDAY OBJECTS
- Kang Yoon Sung, Graphic Design Story
- Exhibition of 100 Years of Democracy in Korea
- Gwangju Design Biennale 2019


Poster Design
- Anselm Kiefer: HERBST(Exhibition Poster)
- Korean Photography Inside Out, 1929-1982
- 576th Birthday of Hangeul
- Happy New Year 2022
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- 575th Birthday of Hangeul
- Stardust, Black & White 
- 574th Birthday of Hangeul
- Happy New Year 2020
- Currency War
- Exhibition of 100 Years of Democracy in Korea
- March 1st Independence Movement and Establishment of Provisional Government of Korea
- 573th Birthday of Hangeul
- Bauhaus Dessau, 100 Years of Bauhaus
- March First Independence Movement (in 1919, against the Japaness colonial rule)
- Happy New Year 2019
- 572th Birthday of Hangeul
- Hangeul, 14 Consonant Letter
- 571st Birthday of Hangeul
- 570th Birthday of Hangeul


Graphic Design
- 2022 Calendar_hej
- 2020 Kakao’s Commitment and Responsibility
- KCC Brochure
- Beautiful Building in the City 2020 Calendar 
- Vamos Eco Bag


Space & Signage Design
- Anselm Kiefer: HERBST(Exhibition Design)
- ETERNO CHEONGDAM Sign System ​(Signage)
- Exhibition of 100 Years of Democracy in Korea



hej

Brand Design Studio
/
SIMPLE, CLEAR, HARMONY, BALANCE >>> MAKE A RULE.       
/
we are working on graphic design based on typography. and we are interested in using various visual languages as a means of communication. we produce a diverse range of work across multiple disciplines that includes graphic design, editorial design, exhibition design, information design, signage design and brand design. 
| Creative Directing, Creative Consulting | Brand Design, Graphic Design, Book Design, Information Design, Exhibition Design, Space Design, Signage Design, & etc. Design 
hoons79@gmail.com | +82.(0)10.2541.8550 | instagram | behance | kimsunghoon.co.kr
/
about hej
kim sunghoon ︎︎︎

ETERNO CHEONGDAM


Signage, Branding
2021 - 2022

Client: ETERNO

Creative Director: Kim Sunghoon, Kim Dongha
Design: Kim Sunghoon, Lee Wooyong

with atelier dongha

It will be completed in 2023.

대한민국 최고의 주거 공간인 ETERNO CHEONGDAM의 사인 시스템을 디자인했습니다. 청담동에 위치한 ETERNO CHEONGDAM은 한강변에 있어 한강과 남산 조망이 가능합니다. 건축계의 노벨상이라고 할 수 있는 프리츠커상을 수상한 스페인의 거장 라파엘 모네오의 아시아 최초 설계 작품으로, 단 29세대에만 허락된 최고급 주거 공간의 품격을 느낄 수 있습니다.

We designed an Signage (Sign System) for ETERNO CHONGDAM, the High-End-Apartment in Korea. ETERNO CHONGDAM, located in Cheongdam-dong, is located along the Han River, so you can see the Han River and Namsan Mountain. Famous singer IU purchased it and became famous and became known to the public. It is the first design in Asia by Spanish master Rafael Moneo, who won the Pritzker Architectural Prize, the Nobel Prize in architecture, and you can feel the dignity of High-End-Apartment allowed only for 29 households.